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Consumer Trends & Insights
Climate Change & Alt Protein Consumer Trends and insights from our award- winning impact & sustainability media platform.
A Third of Brits Back Switch to Fully Vegan Menu in NHS Hospitals
A UK-wide survey has found that 35% of Brits would support a switch to a 100% plant-based menu at NHS hospitals – but they're divided over the benefits of vegan diets.
If the UK's National Health Service (NHS) would choose to adopt!-->!-->!-->…
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Most Plant-Based Products Fall Short of Meat-Eaters’ Taste Expectations, Finds Analysis
Most plant-based meats underperform on the taste front for omnivores, and blended meat could be a potential game-changer, detailed sensory analysis has found.
Vegan meat analogues need to be spicier, smokier, sweeter, darker, juicier,!-->!-->!-->…
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72% of People Want Their Countries to Move Away From Fossil Fuels Quickly, Shows UN Survey
The majority of the world's population wants stronger climate action by their governments and a transition away from fossil fuels, the largest-ever climate survey has found.
Most citizens of the world's biggest polluters want their!-->!-->!-->…
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When Told About the Benefits, Almost Everybody in China Would Eat More Plant-Based Foods
New research shows that health is the priority for Chinese consumers when it comes to plant-based food – and the more they know about the benefits, the more they'll eat it.
When you inform people in China about the benefits of a vegan!-->!-->!-->…
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Is Hellmann’s Plant-Based Mayo Rebrand Proof That ‘Vegan’ Labels Hamper Sustainable Sales?
Hellmann's has made a big splash by rebranding its vegan mayo to appeal to flexitarians, in a sign of the influence of labels on sustainable food purchases.
In the UK, Hellmann's egg-free mayonnaise is no longer labelled 'vegan', with!-->!-->!-->…
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The Three Main Barriers Stopping Americans from Buying Plant-Based Food – and How to Fix Them
A new consumer survey highlights the three key barriers to plant-based food purchases in the US, and the opportunities for brands to overcome them.
Alternative protein finds itself at a bit of a crossroads in the US, where sales and!-->!-->!-->…
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Ahead of EU Elections, Here’s How Parties View Plant-Based Policy Issues
A survey of 60 Europarties and national parties outlines the political stance on plant-based policies ahead of the EU elections in June.
Next month, people in the EU will take to the ballot in the bloc's latest elections, at a time when!-->!-->!-->…
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Lidl Boosts Plant-Based Meat Sales by 7% by Putting Them in the Meat Aisle
Lidl Netherlands has completed a successful pilot experiment by placing plant-based analogues next to meat in stores. The results? A 7% sales growth.
Discount retailer Lidl is continuing its recent efforts to ramp up its vegan product!-->!-->!-->…
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The Foodservice Playbook: How to Nudge Diners Into Picking Sustainable, Plant-Based Dishes
People's decisions when eating out are heavily impacted by the dining environments they're in – here's how foodservice operators can nudge plant-based choices.
A host of trials recently have shown the power of behavioural science!-->!-->!-->…
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Business Guru Scott Galloway on the Four Things Plant-Based Meat Businesses Should Do
Speaking on his Prof G Pod, marketing expert and professor Scott Galloway laid out the steps plant-based meat brands need to take to secure their future.
Scott Galloway is a man known for being right when it comes to the business world.!-->!-->!-->…
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Nestlé Brings Plant-Based & Upcycled RTD Coffee Products to China
Nestlé has introduced six new coffee lines to China, which include plant-based beverages and a first-of-its-kind upcycled innovation.
Already a market leader for 36 years now, global CPG giant Nestlé has invigorated its coffee portfolio!-->!-->!-->…
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2023 State of the Marketplace: 8 Takeaways for Plant-Based Brands from PBFA’s Latest Report
Health, e-commerce and almond milk are vital in a sector that shows long-term potential despite recent headwinds, according to a new report by the Plant-Based Foods Association.
In spite of a rough year for sales and investment in the!-->!-->!-->…
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Europeans Are Less Trusting of Their Food Now, and Care Less About Sustainability Too
Fewer people in Europe have trust in their food system and are taking sustainability into account, and the lack of progress in improving their diets is "worrying", according to a new report.
European consumer confidence in the health!-->!-->!-->…
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Tesco Takes the Whole-Food Route with New Plant-Forward Private-Label Range
First announced in November, Tesco has rolled out its newest private-label ready meal range – it's all about the vegetables.
The meat-free category in the UK fell hard last year, as consumer concerns about ultra-processed foods!-->!-->!-->…
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Climate Change Representation in Popular Movies Is Low, But It’s On the Rise and More Profitable
Only 9.6% of films over the last decade passed the Climate Reality Check, though these doubled in the latter half of this period and were more profitable, according to a new report.
Glass Onion, The Amazing Spider-Man 2, Tenet, Marriage!-->!-->!-->…
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Supergut Quadruples Sales & Expands Retail Presence with Nationwide GNC Deals
Supergut, an emerging leader in the GLP-1 food space, is rolling out its superfood products at breakneck speed in US retail, after quadrupling sales over the last six months.
Your Erewhon smoothie could now help you control your!-->!-->!-->…
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Brits are Less Aware and Less Concerned About UPFs Than Europeans: Survey
People in the UK are less likely to be aware or worried about ultra-processed foods than their EU counterparts, and also consume more of these products, according to a pan-European survey.
Ultra-processed foods (UPFs) are everywhere!-->!-->!-->…
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Over 60% of Ozempic Users are Spending Less on Restaurants & Food Delivery, Shows New Survey
The effects of GLP-1 weight-loss drugs on the food industry continue to be felt, with a new survey revealing that users of medications like Ozempic and Wegovy are spending less money on eating out and ordering takeout.
When Lars!-->!-->!-->…
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Choose Chicken-Free Week: Veganuary Announces First of Multiple New Campaigns
Veganuary will soon host the first Choose Chicken-Free Week, as part of a wider rollout of mini-campaigns to complement its annual month-long initiative.
On the back of its most successful campaign to date, Veganuary is initiating!-->!-->!-->…
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Exclusive: Meatable Hosts the EU’s First Public Tasting for Cultivated Meat at Dutch HQ
Dutch cultivated pork startup Meatable today hosted the first public tasting event for cultivated meat in the European Union, following approval from the newly formed safety assessment panel in the Netherlands. It comes ahead of its launch!-->…
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Health Remains Americans’ Key Consideration for Plant Proteins and Cultivated Meat
As plant-based meat companies rejig their nutritional messaging and cultivated meat battles to shake off the 'lab-grown' tag and political attacks, two consumer surveys reveal that health remains a key priority for Americans when it comes!-->…
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