Consumer Trends & Insights

Two new surveys highlight the growing consumer acceptance of alternative pet food, with cultivated meat particularly piquing their interest. It has been a year when sustainable pet food truly found its footing. People in the UK were…
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It has been a big year for China's future food economy – here are the 10 trends that defined the country's alternative proteins space in 2025. From regulatory wins and public investment to patent filing and a restaurant boom, China's…
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The Beatles star Sir Paul McCartney has joined eight UK politicians to call on the EU to drop its proposed ban on the use of meat-like terms on plant-based products. Sir Paul McCartney has become the latest public figure to voice their…
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A new survey reveals that 36% of Brits support the development of precision-fermented foods, while 40% are unsure, and marketing experts say the industry must get ahead of misinformation. Public interest in precision fermentation has…
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Danone has announced the launch of Silk Protein, a range of plant-based milks with 13g of complete protein and 3g of fibre per serving. Protein and fibre are very much at the heart of consumers' food decisions today, and one of the…
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Most Americans believe ultra-processed foods are a significant threat to public health and are trying to avoid them, a new survey has shown. Ultra-processed foods (UPFs) "manipulate" consumers by creating a sense of disconnection…
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With seasonal lookbooks and a flavour trend report that feels like it came from the fashion industry, Oatly is courting Gen Z to take its oat milk to newer heights. Here's an exclusive peek behind its strategy. Fashion, flavour and…
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Over nine in 10 Singaporeans say they'd replace a portion of their meat with blended proteins, with one product outperforming 100% chicken mince on taste. Combining meat with plants in a best-of-both-worlds approach is gaining favour in…
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A majority of Americans agree that students should have access to plant-based meals and non-dairy milk in school lunches, aligning with a bipartisan bill in the Senate. School students should be able to drink soy milk in their lunches…
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A new study reveals that losing track of food and being too busy are among the key drivers of household food waste in the US. Retailers, manufacturers, and policymakers are all part of the solution. An American family of four throws…
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In the Netherlands, individuals ate 74.4kg of meat on average in 2024, the lowest since records began two decades ago. But experts are calling for a faster transition. Meat consumption is at its lowest point in 20 years in the…
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Dutch supermarket Albert Heijn has launched a blended yoghurt combining dairy with fava beans, just as Kerry has discontinued its hybrid Smug Dairy range in the UK. While blended meat is entering supermarkets in Europe and the US with…
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Meat and milk consumption has declined in Germany, while the production of plant-based proteins has doubled since 2019, spotlighting the flexitarian consumer base. Germany isn't Europe's largest market for plant-based food for no…
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Kid-focused meals in fast-food restaurants are unhealthy and increasingly expensive, but parents believe blending meat with plants could be a real win-win. As the state of kids' meals in schools dominates headlines in the US and…
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The EU Parliament today voted in favour of a ban on meat-like designations on plant-based meat product labels, paving the way for trilogue negotiations. The conservative European Parliament has voted to ban terms like 'beef', 'bacon'…
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A new study analysed several plant-based, algae-derived and cultivated protein sources for meat alternatives to find consumers' favourite ingredients. Are you more into pea protein burgers or rice protein nuggets? Or perhaps you're more…
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Over 200 companies and organisations have kick-started a campaign calling on MEPs to reject the proposed ban on the use of meat-like terms on vegan product labels. A week before MEPs gather for a plenary vote to ban the use of terms…
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A majority of Americans are buying less beef or giving it up altogether in response to record-breaking prices, a trend set to continue as costs continue to rise. In August, average ground beef prices reached $6.32 per lb in US cities,…
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A new survey has found that over half of Brits who have stopped drinking plant-based milk are willing to return to the category – here's how brands can win them back. Many people may have stopped drinking non-dairy milk recently, though…
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Wichayapat Piromsan, Thailand director for Madre Brava, sheds light on Thailand's animal protein overconsumption and why more plants need to be on the plate. Browsing the aisles of a Bangkok health food store recently, I saw something…
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Over nine in 10 health professionals in Europe feel consumers eat too much meat, and 70% believe the livestock industry undermines science, shows a new poll. Europe's doctors unanimously agree that meat consumption levels are too high…
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