Consumer Trends & Insights

Influencers promoting carnivore diets, raw milk and other risky eating practices threaten the health of tens of millions of people, while making bank themselves. Dozens of 'super-spreaders' are fuelling people's social media feeds with…
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More than 50 brands, organisations, and restaurants have come together for a first-of-its-kind Meat Free Made Easy campaign. In the UK, half of adults want to change the way they eat, either by adding more plants to their diet, or…
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A large study from France has shown that red meat intake and car use cause men to emit 26% more greenhouse gases than women. Beef and Bugatti are widening the emissions gender gap in France, with men causing 26% more greenhouse gas…
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There's a growing gender gap in the fight against climate change in the US, with women much more likely to vote with environmental issues in mind than men. In the US, 62% of women list 'climate change' or 'clean air, clean water, and…
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Blended meat could be a viable solution to accelerate the protein transition, and a new taste test has found several brands that meat-eaters prefer over conventional meat. In the US, plant-based meat alternatives have been losing some…
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Lebanese fast-casual chain Malak Al Tawouk has partnered with plant-based meat brand Switch Foods to add vegan chicken items to its UAE menu. Malak Al Tawouk, a 30-year-old fast-casual chain with dozens of restaurants globally, is now…
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From Joe Rogan to Jordan Peterson, most of the US's most popular 'new media' figures have spread false or misleading information about climate change. A third of Americans now listen to a podcast at least once a week, and about one in…
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More than two in five consumers in Europe's two largest plant-based markets want to eat less meat or are already doing so, a new poll has found. Half of adults in the UK and Germany want to change their diets by either reducing meat or…
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The social media manosphere is driving young men towards meat, with 40% of 16- to 24-year-olds eating more animal protein than they did last year, according to environmental charity Hubbub. "No one wants to be the guy in the pub…
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Half of Americans recognise the health benefits of a vegan diet, but they need reassurance from their primary care doctors to eat more plants. While a majority of Americans say they are happy to eat more plant-based food and know it's…
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Half of Europeans say eating less meat will become mainstream in the next decade, and a similar number are open to trying cultivated meat, if the EU food safety regulator approves it. The EU must remove roadblocks and speed up the…
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As nutritionists and gut health experts encourage consumers to eat 30 different plants a week, counting 'plant points' could be an effective nudge to get people to transition to plant-forward diets. There's a reason why Japan has one of…
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A new study about consumers in Singapore and the UK illustrates the importance of culture when assessing people's motivations for eating plant-based meat, with clues for brands on how to leverage the cultural contrast. Plant-based meat…
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Beyond Meat has launched plant-based Chicken Pieces at Kroger stores across the US, marking a new iteration of its first-ever product, and the return of a fan favourite. At the behest of its fans, plant-based giant Beyond Meat has…
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Eat Just has added a new single-ingredient protein powder to its portfolio, made from the same mung bean base as its Just Egg. The company says the product has more protein than "anything else on the market". As sales of Just Egg hike…
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US cultivated seafood startup BlueNalu is targeting an initial launch of its bluefin tuna in California and has cemented partnerships to take the product global. A highly prized sushi delicacy made from cultured tuna cells could soon be…
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The "addressable market" for plant-based meat and dairy in the US is large, with potential consumers largely omnivores. What does it say about the industry's future? Some 71% of Americans say they're likely to eat products like vegan…
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The Good Food Institute, an alternative protein think tank, has released its latest State of the Industry series of reports for 2024. Here's how plant-based, fermentation-derived and cultivated proteins fared in 2024. While investment…
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Americans' appetite for meat is increasing, with sales reaching record highs in 2024 amid a cultural shift and changing political landscape. Here's what's going on. Meat is back on American plates – at least if you look at the…
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More Americans now believe climate change is a serious threat, although this is outlined by a huge partisan divide. This story is part of The 89 Percent Project, an initiative of the global journalism collaboration Covering Climate…
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Transitioning away from emissions-heavy animal proteins is critical to saving the planet, but it isn't possible without government action. This story is part of The 89 Percent Project, an initiative of the global journalism…
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