Consumer Trends & Insights

The Non-GMO Project recently launched a new on-pack certification to help consumers identify ultra-processed foods – here's what you need to know, and what it means for plant-based meat. With ultra-processed foods (UPFs) front of mind…
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Polling shows that health concerns are the biggest consumption driver in Brazil, potentially pushing 74% of its population to reduce or eliminate meat from their diets. Brazil is home to JBS, Minerva and Marfrig, making it the world's…
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Researchers in Finland are using extended reality to create a multisensory eating experience and enhance the appeal of plant-based meat alternatives. Forget CRISPR, fermentation or 3D printing – maybe all we need to improve the…
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Dairy-free milk is the most evolved market in the plant-based industry, and a majority of non-drinkers show a potential to switch if certain barriers are removed. The majority of people who don't consume oat milk, vegan Cheddar or…
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We may be overconsuming protein, but the global appetite for the nutrient continues to grow – and future food brands are listening. Protein-enhanced coffee may have been around for a few years, but how often do you find protein in your…
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McDonald's Canada is trialling the McVeggie, featuring a patty that ditches plant-based meat for vegetables. After the Beyond Burger failure in Canada, McDonald's is banking on vegetables for its latest meat-free main. The Golden…
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A nation known for its meat-free culture, India's plant-based food market is on the "brink of transformation" as healthy eating and protein intake take centre stage. While many have spelt doom on the vegan food industry, its most…
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Slovenian whole-cut meat analogue maker Juicy Marbles has released Pork-ish, the second product in its Meaty Meat lineup, its cheapest offering ever. Building on its new Meaty Meat range, Juicy Marbles has released a whole-cut pork…
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British trip-hop band Massive Attack's music festival in Bristol last summer produced the lowest emissions of any concert ever, according to a new report. Nearly seven months after Massive Attack hosted 32,000 people at a music festival…
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Consumption of non-dairy alternatives witnessed a dip at the start of the year, while conventional products like whole milk enjoyed growing sales. Whether it's the US or Europe, dairy seems to be having a renaissance, and that too at…
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Meat-eaters find most plant-based alternatives inferior to animal protein in taste and texture, but some industry-leading products show how to bridge the gap. Vegan meat alternatives have a taste and texture problem, and it is what's…
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Climate change is already disrupting food supplies across the world, causing shortages and raising prices for consumers – here are six staples under threat. For those who find it sexy, your morning mocha could be in trouble. Or if,…
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How do regional differences and economic disparities affect interest in cultivated meat in the world's largest beef exporter? Brazil is the world's largest beef exporter, second-largest meat producer, and third-largest consumer of beef…
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Some headline writers and critics suggest an "anti-vegan backlash" is growing – protein and politics are key factors, but these narratives are missing the point. Veganism is dead, long live veganism! This month, the Daily Telegraph…
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The world's most populous generation, Gen Alpha, thinks future foods like plant-based and cultivated meat are "inevitable" – though first impressions matter. By the end of the decade, Gen Alpha will have a spending power worth $12…
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Interest in eating more plant-based food is growing across the Global South, with high prices the biggest obstacle to increased consumption, according to a new study. More than two-thirds (68%) of consumers across the world want to eat…
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Consumers are cutting back on meat due to health concerns, but plant-based alternatives fail to meet their taste expectations – a new study says blended proteins could offer a balance. Flavour, nutrition and affordability have long been…
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The number of Europeans who say they eat sustainably has dropped to 46%, despite calls for the bloc's citizens to cut back on meat and dairy. Over the last year, several countries in Europe have revised their national dietary guidelines…
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Are you an enthusiast, a minimalist, or an anxious inactive? A new report categorises consumers into four broad segments based on their sustainability attitudes. Cost of living and corporate 'greenhushing' – i.e., when companies…
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More than a third of Japanese consumers are interested in trying cultivated eel, as stocks of the fish species dwindle amid overfishing and pollution. Japan may be the world's largest market for freshwater eel, but it recognises that…
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In its 11th year, participation numbers for Veganuary reached a record-breaking 25.8 million globally. This March, a similar campaign inspired by the monthlong challenge will debut in China. Participation in Veganuary broke records…
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