Consumer Trends & Insights

Ozempic, inflation and the Trump presidency will likely dictate how the US deals with food waste in 2025, according to ReFED, a leading non-profit. Last year was a big year for food waste policy in the US. The Biden White…
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A major survey by The Vegan Society shows that 3% of people in the UK now follow a plant-forward diet, and one in 10 are cutting back on meat and dairy. As the British government gears up to become a policy and research leader in the…
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A tech investor asked me what the bright areas in food tech are, and here's what I said. This will be my fifth set of food tech predictions. I started in 2021 with alternative proteins, then went broader. Here’s 2024’s list, and 2023…
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US households with at least one user of GLP-1 drugs like Ozempic are spending 6-9% less on groceries, with the sharpest declines seen in ultra-processed categories. For Ozempic users, chips, baked goods, calories, and grocery bills are…
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People taking dietary change challenges are more likely to stick to them months down the line if their loved ones participate too. Around 25 million people participated in Veganuary, the month-long vegan challenge, across the world this…
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French consumers are eating more legumes, vegetables, and vegan meat and dairy – but concerns about prices and health are major barriers to the latter. Veggie burgers have been at the centre of a fierce debate in France, where…
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A new study shows that meat-eaters recognise that vegans are health- and environmentally conscious, but also view them with fear and contempt. There seems to be a sort of emotional rivalry between people who eat meat and those who…
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Conagra Brands will introduce an On Track label on some of its Healthy Choice ready meals to cater to users of GLP-1 drugs like Ozempic. Will a 'GLP-1 Friendly' packaging label convince you to buy a product? That's what Conagra…
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Young consumers in Europe's largest market for vegan food are more welcoming of meat analogues, but doubts over processing and health effects persist. Gen Zers are more likely to be open to plant-based meat than older consumers in…
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A new analysis of job posts in the alternative protein sector shows what kind of roles are most popular, where people want to relocate to, and the disconnect with remote work. With the right investment, the alternative protein industry…
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At Tesco, vegetable-centric dishes take precedence over those featuring vegan meat alternatives, with the former accounting for 40% of the supermarket's plant-based sales. On Whole Foods Market's annual trends report for 2024, the…
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Italy's plant-based market is bucking the global decline, but there are several missed opportunities for companies and the industry as a whole. It has been two months since Gruppo Tonazzo, an Italian company that had been producing meat…
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Industry giant DSM-Firmenich has developed innovations that mask off-notes and replicate the creamy taste and texture of milk in plant-based alternatives. Say what you will about the plant-based industry – sales have dropped, consumers…
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Reducing portion sizes has been the most effective strategy to reduce meat intake in the UK, a new study has found. Meat consumption fell to its lowest levels in the UK last year, driven by the cost-of-living crisis and a growing…
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A few weeks ago, at the Future of Protein Production conference in Amsterdam, thought leaders in sustainability and new protein production methods gathered to explore new pathways for the world’s protein needs. Industry pioneers Ira Van…
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It's been six months since German retailer Rewe opened Voll Pflanzlich, a fully vegan supermarket in Berlin. Here are the company's major learnings. There have been a number of progress markers for Rewe, the German retail giant, and its…
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“Change starts here,” Ira Van Eelen, co-founder at KindEarth.Tech and RESPECTfarms noted on the opening day of the Future of Protein Production Amsterdam 2024. With over 500 delegates, 45 exhibitors, and two packed days of panels,…
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Popular chain Smoothie King has introduced a GLP-1 Support Menu for customers on drugs like Ozempic and Wegovy, but the lack of plant-based options is a big miss. As Ozempic continues to reshape the food industry, Smoothie King is…
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A new study has revealed that UK consumers are more likely to curb their carbon footprint if they see their leaders take climate action. Politicians, business leaders and celebrities could be the "missing link" to public climate action,…
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A majority of Gen Z Americans are concerned about the climate crisis, highlighting the importance of the issue on the ballot this year. Two weeks from now, we'll likely know who the next president of the US will be. One of the major…
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Around 40% of consumers back measures like rationing and taxing high-impact commodities like meat and fuel to address the climate crisis. Over the years, a slew of studies have floated the idea of a carbon tax on things like fossil…
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