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Consumer Trends & Insights
Climate Change & Alt Protein Consumer Trends and insights from our award- winning impact & sustainability media platform.
Food is Medicine Series: US Healthcare Company & Grocery Retailer to Study the Impact of Nutritious Food Availability on Health
A week after research found that Food is Medicine (FIM) programmes could save American lives and billions of dollars in medical costs, US healthcare company Kaiser Permanente and grocery delivery startup Instacart have announced a joint!-->…
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Are You Vegetarian? It Might Be in Your DNA, According to A New Study
A new study has found that being vegetarian may be linked to three genes and that the fact that some people find it challenging to stick to a meatless diet could be explained by genetics. While this is a correlation (and not causation),!-->…
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Meet the Startup Helping UK Restaurants & Food Brands Calculate Their Carbon Emissions
Matthew Isaacs, co-founder of UK emissions calculator and carbon labelling startup My Emissions, talks to Green Queen about the company's pivot from recipe blogs to restaurants and food manufacturers, how it measures a product or dish's!-->…
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This Changes Everything: Beyond Meat Goes All-In On Health with New Ad Campaign
Two months after launching its farmer- and health-centric marketing drive, alt-meat giant Beyond Meat is doubling down on the health aspect of its products with its new This Changes Everything campaign. It comes a few months after its!-->…
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Comms Queen Katherine Miller: ‘Chefs Are Key To Making The Food System More Just and Sustainable’
Thin Lei Win talks to former James Beard exec, GWU Terker fellow and communications expert Katherine Miller about her new book and why chefs are the perfect advocates to bring about structural change to food systems.
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Food is Medicine Series: How to Save American Lives and Billions of Dollars with Food Prescriptions
Food is Medicine programmes – which include medically-tailored meal initiatives and produce prescription campaigns – could help reduce diseases, improve quality of life, and cut billions in healthcare costs in the US, according to a!-->…
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EY Report Suggests Strong Growth For Plant-Based But Industry Faces Key Challenges
A new report commissioned by plant-based body Protein Industries Canada (PIC) has found that the global vegan market shows great potential over the next decade. But while Canada's own alt-meat consumption has increased, major industry!-->…
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Smart Menus: How to Get Meat Eaters To Choose Plant-Based Dishes
A new study from research group Rethink Priorities explores how different combinations of menu options influence people's choices of meat-free dishes, plant-based meals and conventional chicken and fish. Here are the key takeaways.
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Climate-Conscious German Consumers Say They Want More Plant-Based Products in Supermarkets – New Poll
Over a fifth of German consumers (21%) believe the range of plant-based alternatives to animal products available in grocery stores is too small, according to a new survey. In fact, a higher number of options would lead to 29% buying more!-->…
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Advocacy Group Calls for Adding ‘Zero Animal Exploitation’ as 18th UN SDG
Animal advocacy group Beyond Cruelty Foundation (BCF) is calling for the addition of SDG18 – Zero Animal Exploitation to the UN's list of Sustainable Development Goals (SDGs). The organisation argues that none of the current 17 targets is!-->…
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Meat Dishes Dominate Recipe Sections of Mainstream Media, from NYT to BBC & The Guardian – New Report
A new report by the Better Food Foundation and Sentient Media analyzed eight news outlets – four each in the UK and the US – and found that five have recipe sections dominated by meat-based dishes. In an effort to find the link between!-->…
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Plant-Based 2.0: Addressing the Industry’s 10 Biggest Challenges
By Sonalie Figueiras, Editor-in-Chief, Green Queen Media and Maarten Geraets, outgoing MD Alternative Protein, Thai Union
There’s no denying that times are tough for the global plant-based industry. Retail sales are down, investors have!-->!-->!-->…
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Non-GMO Ingredients are Crucial to Plant-Based Food Consumers, Says Verification Body
Consumer preferences are becoming clearer when it comes to plant-based foods – people are drawing a line at genetically modified (GM) ingredients (also known as GMO), even as many vegan products have increased shelf space. This is!-->…
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‘Got Plant-Based Milk?’: US Industry Leaders Look to Form Marketing Coalition to Rival Big Ag
Leading US plant-based food companies are reportedly considering forming a coalition similar to groups behind ultra-successful marketing campaigns like Got Milk? and The Incredible Edible Egg, according to Adweek. Earmarked for a 2024!-->…
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74% of Americans Don’t Think Eating Meat & Dairy is Linked to Climate Change – New Poll
Around three-quarters of Americans don't think eating meat and dairy would have any impact on climate change, according to a new survey, compared to 6 out of 10 who believed recycling is a key climate action. This is despite multiple!-->…
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Ideological Divide Over Plant-Based Meat As Conservatives Turned Off By ‘Woke’ Brands – New Study
Plant-based meat may be getting caught in the culture wars, and US brands that emphasize climate and environmental concerns may be putting off conservative consumers who are reluctant to try such products, according to new research.
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The Number of Vegans in the US Hits 10-Year Low, with Only 1% of Americans Identifying As Such
Only 1% of Americans say they are vegan – down from 3% in 2018 and 2% in 2012 – according to a new Gallup poll. The number of vegetarians, meanwhile, has also dropped from 5% in 2018 to 4% in 2023.
The Gallup survey, conducted!-->!-->!-->…
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The Most Powerful Emotion Driving Climate Change Activism is Anger, Says New Report
Of five emotions analysed by a new report in the peer-reviewed Global Environment Change journal – anger, sadness, guilt, fear and hope – climate anger has been found to be the most influential in spurring climate action. In fact, the link!-->…
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‘Unprecedented and Unnecessary’: Industry Responds To FDA’s Proposed Plant-Based Milk Labelling Guidance
One of 919 respondents to the proposed plant-based milk labelling guidance by the US Food and Drug Administration (FDA), the Plant Based Foods Association (PBFA) submitted the largest comment – a 19-page document. Speaking to Green Queen!-->…
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How Do We End Global Hunger? This Campaign Says Beans is How
In a bid to meet the UN's second Sustainable Development Goal (SDG2) of zero hunger by 2030, one campaign is asking you to eat more beans. Its argument? Beans are cheap, long-lasting, nutritious, versatile, planet-friendly, and ubiquitous.!-->…
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Why US Diners Can Expect More Plant-Based Menu Options Over the Next Year
In the US, 95% of foodservice operators expect increased or stable sales of vegan food and beverages in the next year, with 76% aiming to continue or increase the number of plant-based meat options, according to a new report by industry!-->…
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