3 Mins Read
California’s cult ice cream brand and celebrity favorite Coolhaus has made its debut in Singapore with six flavors.
Coolhaus, now a subsidiary of the Urgent Company, uses Perfect Day’s precision fermentation whey as its base. The result is creamy ice cream with the taste and mouthfeel of conventional dairy. For its launch in Singapore, this also means it’s more digestible than dairy because it’s lactose-free. Approximately 70 percent of Asians are lactose intolerant.
Reese Witherspoon, Jessica Alba, and Zendaya are all fans of the ice cream, launched in 2009 by Natasha Case and Freya Estreller in response to a lack of women and LGBTQIA+ founded companies.
“From how we interact to how it’s made, why it’s created, and how it gets into our homes, the world of food is shifting and we’re here to lead the charge,” Natasha Case, Co-Founder of Coolhaus said in a statement. “We couldn’t be more excited to be expanding to Singapore, with planet-friendly pints crafted using Perfect Day animal-free dairy.”
Six flavors using the Perfect Day whey are heading to Singapore: Peanut Butter ‘N Fudge, Mint Chocolate Chip, Molten Chocolate, Vanilla, Cookies ‘N Crème, and Chocolate Chip Cookie Dough.
Perfect Day whey
“Science with a soul is how we like to think of Perfect Day, and we are excited to bring our social and climate missions to Asia by introducing Coolhaus—a company that not only makes delicious ice cream, but also embodies the spirit of fun and puts sustainability at the front and centre of their mission,” says Perfect Day’s Senior Vice President Alex Brittain.
Coolhaus replaced all dairy in its pints following its acquisition last year by The Urgent Company, which is backed by Perfect Day and also owns the Brave Robot brand of ice cream that uses Perfect Day’s whey.
“After the transition to animal-free dairy is complete, the only change Coolhaus fans can expect is reduction in the environmental impact from the products they already know and love,” Paul Kollesoff, manager and co-founder of Urgent told Forbes last December.
“We came together out of a shared passion for more sustainable, equitable food for future generations and are committed to using this acquisition as an opportunity to amplify missions in this exciting next chapter for both companies.”
Lead Image courtesy of Coolhaus