Green Rebel’s Vegan Chicken Launches At Nando’s Singapore
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Indonesia’s whole-cut plant-based meat brand Green Rebel has announced a partnership with Nando’s Singapore for a limited menu collaboration.
The announcement marks the first time Nando’s, the South African-based chicken chain, has launched a plant-based menu option in Singapore. The new meatless Green Rebel Chick’n Steak is part of Nando’s “The Great Pretender” campaign.
Green Rebel x Nando’s
The new sandwich contains 18 grams of protein per serving and 7 grams of fiber — about the equivalent of 250 grams of spinach. The sandwich is rolling out to all six Nando’s locations in Singapore.
The partnership marks a milestone for Green Rebel, which launched in Singapore last year. The company’s products are available in 1,500 locations across Singapore, Indonesia, South Korea, Malaysia, and the Philippines.
“The way to convince more people in Asia to try plant-based foods is with products that work great in favourite local dishes,” Michal Klar, general partner at Better Bite Ventures told Green Queen last year following Green Rebel’s Series A funding round. “Green Rebel is doing exactly that by offering plant-based meats with authentic flavours like Indonesian beef rendang, chicken satay and more.”
Last November, the company announced its expansion into the nondairy category with the launch of cheese, sauces, and dressings.
Singapore as a vegan launchpad
Singapore is increasingly cementing itself as a launch pad for vegan products. A confluence of increased consumer consciousness about environmental sustainability and ethical consumption has seen a rise in the demand for plant-based and alternative protein options across the nation. Singapore’s innovative, tech-forward business climate is ideal for the development and promotion of such products.
Most recently, Dutch food technology pioneer Meatable hosted its first-ever cultivated meat-tasting event in Singapore — the only country that has approved cultivated meat for sale and consumption.
Startups and multinational corporations alike are capitalizing on the opportunity. Recognizing Singapore’s potential, they’re launching an array of vegan alternatives, from lab-grown meat to plant-based dairy and egg substitutes. The government is also supportive of this burgeoning sector, contributing funds and resources for research and development in the food-tech industry.
Crucially, Singapore’s status as a cosmopolitan city, with its diverse population and culinary tastes, makes it a fertile testing ground for new vegan products. Businesses are able to reach a broad spectrum of consumers and gain insightful feedback to continually improve their offerings.
Furthermore, Singapore’s strategic location in Asia allows companies to expand into other markets in the region easily. Its role as a launch pad for vegan products underscores its broader ambition to become a leader in sustainable and innovative food solutions. This trend is likely to continue as the global demand for vegan and plant-based products grows.