McDonald’s x OmniLuncheon: Here’s The 411 On The New #PlantBased Menu

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Green Monday has made headlines yet again, now with a groundbreaking partnership between its food tech arm OmniFoods and McDonald’s Hong Kong, making it the first plant-based startup in the world to land a major long-term collab with the holy grail of the fast food giants. It saw an all-new completely vegetarian menu land across McDonald’s and McCafés across the city and in Macau, and here’s everything you need to know about the industry-first milestone.

In case you’ve been living under a rock, launching at McDonald’s is major for any plant-based company. In Hong Kong alone, the fast food restaurant serves a million people every single day, and is the biggest QSR chain in the city closely trailed by local chain Café de Coral. Globally, the Golden Arches is none other in terms of its sheer size, marketing capability and brand recognition.

But this goes beyond trials that other plant-based startups have managed to secure in recent years, such as Beyond Meat’s collaboration with McDonald’s in Canada, which operated on a limited time basis and offered only one veggie option to consumers. This all-new menu now available for a la carte ordering across all 280 McDonald’s and 122 McCafé locations in Hong Kong and Macau will see not one, but six brand new dishes that are vegetarian, with three that can be customised to cater to vegan folk as specified below.

In case you’re wondering what these dishes are, we’ve got you covered with a full run down below of the brand new OmniPork Luncheon Breakfast Series.

Fun fact: the OmniPork Luncheon used across McDonald’s Hong Kong’s new veggie series is thick-cut at 15mm (pre-cooking) versus 10mm in the retail cook-at-home pack version.

OmniPork Luncheon and Scrambled Egg Burger (新餐肉炒蛋堡) – Vegan Customisable

What’s in it? Burger bun, OmniPork Luncheon, Scrambled Egg, Mayonnaise. It can be customised to be vegan-friendly by asking for the egg and mayonnaise to be removed, as the burger bun is vegan.

Where is it sold? All McDonald’s Hong Kong & Macau locations.

How much is it? From HKD 20.5 (prices vary at different stores).

OmniPork Luncheon N’ Egg Twisty Pasta (新餐肉蛋扭扭粉) – Vegan Customisable

What’s in it? Macaroni, Sweetcorn, Steamed Egg, OmniPork Luncheon, Vegetable Soup. It can be customised to be vegan-friendly by asking for the egg to be removed, all the other ingredients including the soup base is vegan, but does contain alliums so is not Buddhist-friendly.

Where is it sold? All McDonald’s Hong Kong & Macau locations.

How much is it? From HKD 24 (prices vary at different stores).

OmniPork Luncheon Deluxe Breakfast (新餐肉精選套餐) – Vegan Customisable

What’s in it? English Muffin, Hash Brown, Scrambled Egg, OmniPork Luncheon. It can be customised to be vegan-friendly by removing the egg, the hash brown and muffin is vegan.

Where is it sold? All McDonald’s Hong Kong & Macau locations.

How much is it? From HKD 24 (prices vary at different stores).

OmniPork Luncheon Jumbo Breakfast (新餐肉珍寶套餐)

What’s in it? English Muffin, Hotcakes with Margarine, Hash Brown, OmniPork Luncheon, Scrambled Egg.

Where is it sold? All McDonald’s Hong Kong & Macau locations.

How much is it? From HKD 28 (prices vary at different stores).

OmniPork Luncheon & Egg Cheesy Toast (新餐肉碎蛋芝味多士)

What’s in it? Wheat Toast, OmniPork Luncheon, Mayonnaise, Egg, Cheese.

Where is it sold? All McCafé Hong Kong & Macau locations.

How much is it? From HKD 28.5 (prices vary at different stores).

OmniPork Luncheon & Egg Mayo Ciabatta (新餐肉蛋沙律意式飽)

What’s in it? Ciabatta, OmniPork Luncheon, Mayonnaise, Egg, Cheese.

Where is it sold? All McCafé Hong Kong & Macau locations.

How much is it? From HKD 28.5 (prices vary at different stores).


Lead image created by Green Queen Media, all other images courtesy of McDonald’s Hong Kong.


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