Impossible Foods has invested in transitioning a farm from cattle production for meat to crop cultivation for plant-based meat, all while rescuing the cows in the process. You'd be forgiven for immediately thinking of a new vegan…
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Plant-based meat leader Impossible Foods has unveiled a complete brand refresh, with striking red packaging putting flavour and nutrition front and centre of its products. A greater spotlight on taste descriptors, saturated fat and…
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Military culture has always been a dominant driver of our food and cooking habits – by partnering with the US Army, can Impossible Foods bring about a new dawn for plant-based meat? Today, Spam is a cult-favourite meat product in many…
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Does plant-based meat have an image problem? Peter McGuinness, CEO of Impossible Foods – one of the largest companies in the space – believes as much. To counter the off-putting "wokeness" associated with these products and take on Big…
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Impossible Foods is launching a plant-based beef hot dog that will be available in both grocery stores and restaurants next year. The announcement follows a UK foodservice deal with world-renowned chef Gordon Ramsay. During a busy year…
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We speak to Eat Just co-founder and CEO Josh Tetrick about recent concerns around the Californian food tech's financial health and what the future looks like for cultivated meat. Eat Just, the Californian food tech that makes the JUST…
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Impossible Foods has announced that its Beef Lite alternative has been certified by the American Heart Association’s (AHA) Heart-Check Food Certification Program, becoming just the second plant-based meat company to have an accredited…
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Andrew Arentowicz, CEO of blended meat startup 50/50 Foods Inc explains who his target consumer is, why blended meat has failed before, why the category has a marketing problem and his take on the animal welfare question. This article…
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Impossible Foods has partnered with IHOP on a range of menu items, expanding its US foodservice footprint. A leading plant-based meat company, Impossible has a knack for getting these collaborations with F&B chains just right – with…
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Plant-based newcomer Recreate Foods has appointed Michael Salem, creator of Burger King's Impossible Whopper, as its president. Previously the curator of Kevin Hart-owned restaurant Hart House's menu, he joins a vegan chicken brand that…
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Motif FoodWorks' patent challenge to Impossible Foods over the heme protein used in both of their vegan meat products will get a patent review, the U.S. Patent and Trademark Office announced earlier this month. The U.S. Patent and…
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Impossible Foods has announced the Impossible Indulgent Burger, a premium version of the original Impossible Burger promising to be juicier and meatier than its predecessor. The new Impossible Indulgent Burger caters to consumers who…
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It's the Summer of Impossible according to a stellar new ad campaign for Impossible Foods from Terry Crews' Super Serious creative agency. No one wants summer to end and Impossible Foods is making that known even before the season is…
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Danish food tech startup FÆRM, says it has developed a patented cheesemaking technology that mimics traditional dairy fermentation using rennet and cultures such as lactic acid bacteria. FÆRM makes its cheese by fermenting legume-based…
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California food tech Impossible Foods has announced a new Beef Lite product with a lower saturated and total fat content that cooks like 90/10 lean beef from cows. US plant-based meat company Impossible Foods has expanded its…
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Amidst record sales growth, Impossible Foods has grown its 'meat made from plants' range with three new retail plant-based chicken products while additional layoffs confirmed. California food tech Impossible Foods has expanded its…
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Citing an anonymous source 'familiar with the matter', Bloomberg reported today that California-based plant-based meat startup Impossible Foods is going to lay off 20% of its workforce or approximately 100 employees. Very few…
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Leading vegan meat brand Impossible Foods says it saw more than a 50 percent dollar retail sales growth last year, even amid declining category sales. The Bay Area manufacturer of beef, pork, and chicken made from plants says it was the…
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Impossible Foods will retain the patent rights on its novel heme ingredient used for its vegan beef and pork, says the Patent Trial and Appeal Board. But it's not the end to its battle with Motif FoodWorks. Earlier this year, Impossible…
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The vegan shift is in full swing Down Under as Domino's adds Impossible Beef to 700 menus across Australia and New Zealand. All pizzas on the Domino's Australia menu can now add Impossible Beef, the chain announced last week. It comes…
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Impossible Foods, the Bay Area vegan meat brand behind Burger King's Impossible Whopper, says it recently laid off six percent of its workforce. Is it a sign of more cuts or more growth ahead? According to Impossible Foods' CEO Peter…
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