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Alt Protein

Impossible Foods Retail Sales Grew More Than 50% In 2022

Jill Ettinger Jan 10, 2023
Leading vegan meat brand Impossible Foods says it saw more than a 50 percent dollar retail sales growth last year, even amid declining category sales. The Bay Area manufacturer of beef, pork, and chicken made from plants says it was the…
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Alt Protein

Vegan Meat Leader Impossible Foods Lays Off 6% of Staff Despite Steady Growth. What’s Next?

Jill Ettinger Oct 10, 2022
Impossible Foods, the Bay Area vegan meat brand behind Burger King's Impossible Whopper, says it recently laid off six percent of its workforce. Is it a sign of more cuts or more growth ahead? According to Impossible Foods' CEO Peter…
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Vegan

They’ve Got Beef: Beyond Meat Vs. Impossible Foods Burger Showdown: What’s The Difference?

Sally Ho Sep 27, 2022 0
Arguably, no two food tech companies have played a bigger role in making it seem possible for the planet to go plant-based than California-based rivals Beyond Meat and Impossible Foods. Both companies manufacture animal-free burger patties…
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Alt Protein

Impossible Foods Reworks Its Beef Nutrition to Capture the Growing Flexitarian Market

Jill Ettinger Sep 6, 2022
With its latest iteration, Impossible Foods' plant-based ground beef now contains less saturated fat and more protein than ever, putting it on par with conventional beef. The new Impossible Foods labels read simply: Beef Made From…
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Alt Protein

Impossible Foods Debuts Vegan Chicken Nuggets In Asia With Hong Kong Launch

Jill Ettinger Aug 5, 2022
Bay Area vegan meat brand Impossible Foods is debuting its chicken nuggets in Asia with a Hong Kong launch this month. Impossible Foods entered the chicken wars last year with its vegan nuggets across the U.S. Burger King trialed the…
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Alt Protein

Motif FoodWorks Doubles Down On Impossible Foods Patent Infringement Denial With New Petition

Amy Buxton Apr 22, 2022
The legal battle between Motif FoodWorks and Impossible Foods is intensifying. The former has just announced it has filed a petition to challenge the validity of the patent at the centre of the contentious case.  Motif claims that…
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Alt Protein

Tim Hortons Launches Two Plant-Based Breakfast Menu Items After Switching To Impossible Foods

Amy Buxton Apr 2, 2022
Tim Hortons, Canada’s biggest coffee chain, has unveiled two new plant-based breakfast menu items. The Harvest Breakfast Sandwich and Harvest Breakfast Wrap are both built around a meat-free Impossible Foods sausage patty. Consumers…
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Alt Protein

Impossible Foods Founder Pat Brown Steps Down As CEO, Chobani Exec Takes Over

Amy Buxton Mar 20, 2022
Impossible Foods’ Pat Brown is walking away from his role as CEO at the company he founded 11 years ago in order to focus his time on key strategic initiatives. He will remain as chief visionary officer, reporting to the board and…
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Alt Protein

Impossible Foods vs Motif Foodworks: Another Lawsuit To Hit The Alt-Protein Industry As Competition Heats Up

Amy Buxton Mar 11, 2022
Impossible Foods and Motif Foodworks are the latest plant-based meat manufacturers to be meeting in court. The former has filed a lawsuit accusing Motif of IP infringement, connected to its patented ‘heme’ ingredient. Impossible is seeking…
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Alt Protein

Impossible Foods Partners With Kroger To Develop New Private Label Meat Substitutes

Amy Buxton Mar 8, 2022
Kroger has announced a new strategic partnership with Impossible Foods that will see the two companies work together to create a line of proprietary meat substitutes for sale within the retail giant’s numerous locations. Kroger, the…
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Alt Protein

Impossible Foods Raises $500M, Bringing the Vegan Meat Brand’s Total to a Record $2B

Sally Ho Nov 24, 2021
Impossible Foods has secured $500 million in its latest funding round, bringing its total to nearly $2 billion since its inception in 2011. Impossible Foods has announced a $500 million funding round on Tuesday (November 23), led…
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Alt Protein

Impossible Foods Allegedly Suing Fitness Firm Over Trademark Dispute

Sally Ho Nov 24, 2021
A fitness and nutrition firm in the US is claiming that Impossible Foods is attempting to “bully us into submission” in a trademark dispute. Impossible Foods is caught up in another legal case, this time involving US fitness and…
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Interviews

Former Impossible Foods CCO Rachel Konrad: ‘I’m An Activist Board Member’

Sonalie Figueiras Nov 10, 2021
Rachel Konrad, the former CCO of Impossible Foods and new board member at Singapore vegan chicken brand TiNDLE, sits down with Green Queen Media.
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Alt Protein

Impossible Foods Eyes $7B Valuation, Founder Hints At ‘Inevitable’ IPO

Sally Ho Nov 8, 2021
Impossible Foods is reportedly looking to raise $500 million in a new funding round that would bring its valuation to $7 billion. The reports come as the Silicon Valley food tech’s founder and CEO Pat Brown made clear the firm’s intentions…
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Alt Protein

Former Impossible Foods CCO Rachel Konrad Joins Board of Singapore Vegan Chicken Brand, TiNDLE

Sally Ho Sep 29, 2021
Next Gen, the Singapore food tech behind the vegan chicken brand TiNDLE, appoints ex-Impossible executive Rachel Konrad to its board.
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Alt Protein

Vegan Burger Pioneer Impossible Foods Announces Middle East Debut At Dubai World Expo

Sally Ho Sep 28, 2021
Impossible Foods has announced its expansion to the Middle East, and will soon be debuting its flagship Impossible Burger in Dubai. From this week, the food tech’s heme-filled bleeding plant-based burgers will be rolled out across…
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Alt Protein

Impossible Foods Does The Possible: Vegan Chicken Nuggets Out to Save the World

Jill Ettinger Sep 8, 2021
Impossible Foods, best known for its meaty vegan burgers, has launched its version of the vegan nugget with a mission to fix our food system.
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Vegan

To Replace Meat By 2035, Impossible Foods Launches Vegan Sausage In U.S. Supermarkets

Jill Ettinger Aug 13, 2021
Impossible Foods has launched its vegan sausage in U.S. supermarkets as part of its mission to replace animal meat by 2035.
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Alt Protein

Impossible Foods Enters Vegan Chicken Wars With Plant-Based Nuggets

Sally Ho Jul 20, 2021
Impossible Foods is about to launch its plant-based chicken nuggets in the coming months. The news comes on the heels of rival Beyond Meat’s rollout of its new vegan chicken tenders across U.S. restaurants and amid the rising crowd of…
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Alt Protein

Plant-Based Kids: Impossible Foods Secures USDA Child Nutrition Label For K-12 Market Entry

Sally Ho May 11, 2021
Impossible Foods has announced that it has secured Child Nutrition Labels (CN Labels) from the U.S. Department of Agriculture (USDA), the food crediting statements providing federal meal guidance to schools across the country. The addition…
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Alt Protein

Impossible Foods Wins Legal Battle Over Heme Ingredient Powering ‘Bleeding’ Plant-Based Burger

Sally Ho May 6, 2021
Impossible Foods has won a court ruling over the use of heme in its plant-based burgers, the key additive that makes its alternative “bleed” and taste meaty. Objections made by a food safety group about the use of the GMO ingredient was…
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