Consumer Trends & Insights

Paris-based food tech insights and consultancy firm DigitalFoodLab released a report yesterday (April 7) on the state of the European food tech ecosystem, examining the latest investment figures, key innovation hubs in the region and…
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Plant-based food retail sales in the U.S. grew double-digits to reach US$7 billion in 2020, outpacing sales of its animal counterparts for the third year in a row, according to new data. The statistics, released by the Plant Based Foods…
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A new report detailing the European food tech landscape has revealed that despite the pandemic, the industry raised a whopping €2.7 billion (US$3.2 billion) in 2020. Much of the investment was driven by the alternative protein sector, with…
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The Material Innovation Initiative (MII), a non-profit dedicated to promoting the creation of animal-free materials for various industries, collaborated with the North Mountain Consulting Group on a study about U.S. consumer perception…
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The rise of vegan and vegetarian food around the world is being driven by the surge in flexitarianism all over the world, a new report highlights. With more than two-fifths of global consumers actively reducing their meat consumption, many…
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With advancements in technological innovation and full regulatory support, alternative proteins could take up as much as 22% of the entire global protein market by 2035, a new report reveals. While this “best-case scenario” will require…
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The results of a a newly released global consumer insights survey suggests that consumers are willing to change their lifestyles with ‘one's wellbeing’ considered as the top area of interest for consumers in all markets, irrespective of…
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Australia’s plant-based meat industry thrived despite the economic downturn amid the pandemic, according to data published in a new report from regional alternative protein think tank Food Frontier. From surging retail sales to impressive…
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A new global survey involving more than 8,500 participants across over 100 countries reveals that animal welfare is the top reason motivating people to go vegan. While nearly 90% of respondents cited animal welfare, more people are now…
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Vegan travel writer & luxury travel specialist Paul Eyers has called Siem Reap home since January 2014. He has personally visited over 130 luxury hotels and resorts throughout Southeast Asia, experiences he chronicles on his Vegan Food…
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A women-owned vegan restaurant in the U.S. state of West Virginia has been named the top place to eat this year, according to a new ranking compiled by the review platform Yelp. Among some of the dishes served at Kelley Farm Kitchen are…
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A new Hong Kong-based survey conducted by Green Queen last year shows that more than 4 in 10 consumers in the city who are shifting towards vegan, vegetarian and flexitarian dietary habits are doing so for reasons related to animal rights…
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Food tech companies raised a total of US$18.1 billion in venture capital over the course of 2020, a new report finds, as the pandemic continues to accelerate major shifts in the way consumers source their food. Data also showed that…
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The plant-based protein market is now worth US$10.3 billion, says a new report. Analysts cited the rising demand for protein alternatives within the food industry, particularly for pea-based protein sources, as key factors underpinning the…
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Active in 181 countries, Veggly, a global dating app for vegans and vegetarians recently celebrated a million matches on its platform, a 12x growth in just 18 months. Founder Alex Felipelli worked on Veggly for six months before he…
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Big food players have lost market share to smaller brands over 2020, finds a new report released by global data and market analytics company IRI. The ongoing consumer transition prompted a collective loss of more than US$12 billion in…
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Speaking in a recent interview, Unilever CEO Alan Jope revealed the conglomerate’s big plans ahead to tap into the fast-growing plant-based market, as the global appetite shift takes hold around the world. Describing the trend as…
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According to a survey by Veggly, a global dating app for vegans and vegetarians, over half of vegan daters the company surveyed refuse to date meat-eaters. The poll, which surveyed over 7,400 people from across the globe, also revealed…
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In a recent study conducted by One Poll, more than half of Americans between the years of 24-29 described themselves as flexitarians, those who prefer to consume less meat, while not necessarily eliminating it from their diet completely. …
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KFC Singapore has announced that it has debuted its first-ever meat-free alternative product called Zero Chicken Burger. It will be available for consumers at all KFC Singapore restaurants except the outlets at Singapore Polytechnic and…
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New survey data in the U.K. shows that a record number of people are now planning to switch to a meat-free diet in 2021, driven by rising concerns about health and sustainability. Research also shows that support amongst the British public…
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