Consumer Trends & Insights

A new report on the role of advertising in driving climate change finds that the industry adds an extra 28% to each individual’s carbon footprint in the UK. New research finds that the advertising industry in the UK could be…
Read More...

Driven by growing environmental awareness, ethical concerns, and health reasons, consumers are choosing plant-based more than ever before—and this shift in appetite is quickly reflecting on industry market data. Data in the latest…
Read More...

More than half of Americans believe that the future of food is plant-based, a new consumer poll has found. A new survey conducted by The Harris Poll reveals that over half of American consumers see plant-based foods as a trend here to…
Read More...

While India is a country with a long history of vegetarianism, like many other countries that have undergone rapid urbanisation and population growth, the demand for animal protein has been on the steady rise. However, Indian consumers now…
Read More...

Driven by rising awareness of sustainability and health, consumers all over the world are turning to alternative proteins. But no other market will compare to Asia when it comes to the surging demand for vegan meat in the years ahead.…
Read More...

Almost half of all European consumers are now eating less meat, a new poll has found. The survey, conducted as part of the EU-backed Smart Protein Project, also revealed that 40% of consumers in Europe are planning on reducing their meat…
Read More...

20% of people in the UK will be ditching meat over the Christmas holidays, a new survey has found. The poll, conducted by food delivery platform Deliveroo, also found that the majority of people who are going vegan or vegetarian for…
Read More...

A new report on sustainability in China explores how consumers in the country perceive sustainability and what drives eco-purchases.
Read More...

In a new report, sustainable protein and automation were named two of the top five trends set to shape the future of the food industry. Researchers at DigitalFoodLab also highlighted resilient farms, retail efficiency, and personalised…
Read More...

By: Prof. Dr. Muriel Vernon, Dr. Sundar Pattabiraman and Henri Kunz Recently, two Techno Economic Analyses (TEAs) on the subject of (commodity) cultivated meat have been hotly debated. More specifically, the critical cost reduction…
Read More...

70% of sustainability experts remain pessimistic about humanity's ability to take action on climate change and avert major disasters.
Read More...

Danish Crown, one of Europe’s largest meat producers, has admitted that it failed to recognise the significance of the plant-based trend.
Read More...

Could brands persuade more consumers to buy their sustainable products if they make them appear less green? One study says: yes.
Read More...

Vegan food products now make up 12% of Chile's total food market, after recording an 8% rise over the past four years, new research shows.
Read More...

More than 66% of South Africans are “highly interested” in alternative protein such as plant-based and cell-based meat, a survey shows.
Read More...

Shoppers are more wary about eco-claims and regulators are taking action. Here are 5 major signs that fashion greenwashing will have to stop.
Read More...

Almost 30% of the world’s biggest food retailers and producers are now pivoting to alternative protein, a new report finds.
Read More...

New data shows record-breaking funding pouring into the alternative seafood sector, amid growing concerns over the environmental and human rights impact of the seafood industry. In the first half of 2021 alone, companies developing…
Read More...

Amid the pandemic-driven global awareness over health, sustainability and wellness, Asia’s leading regional tradeshow, Natural and Organic Asia (NOA), is returning to Hong Kong Convention & Exhibition Centre for the eighth…
Read More...

Shoppers in China are turning away from traditional leather and are instead eyeing novel “next-gen” animal-free leather alternatives. In a new consumer poll, 90% of urban Chinese consumers said they prefer leather alternatives over their…
Read More...

E-commerce isn’t going anywhere, but online shoppers are becoming aware of the footprint of their deliveries and want sustainable options.
Read More...