Consumer Trends & Insights

Impossible Foods and Oatly represent perhaps the most successful food techs in the alternative protein space, with their iconic branding recognised by even mainstream meat-eating consumers. So what’s in the secret sauce? According…
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More than 8 in 10 consumers now expect businesses to help solve global climate and social justice issues, a recent survey has found. Part of a report on the rise of sustainability, the poll also revealed that the majority of shoppers have…
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According to a new survey released by the Organic Trade Association(OTA), U.S. organic sales of food and non-food products skyrocketed to a new high last year, recording a 12.4% jump, marking the first time that total organic sales have…
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More than 8 in 10 consumers believe that sustainability is an important attribute for brands, a new consumer perception survey has found. The U.S. poll also found that over 70% of shoppers now value sustainable products more than they…
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A new study was looking to do a deeper dive into the many misconceptions about vegans and vegetarians has taken meat eaters by surprise, with the results showing that vegans reported higher happiness levels (+7%) than those who consume…
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There’s a huge opportunity to be made in China, the world’s most populous country, whose consumers are increasingly keen on healthier, safer and more sustainable alternative proteins. But for plant-based producers to succeed in the Chinese…
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People in the U.K. are dramatically reducing their animal-based food intake since the pandemic, a new survey has found. The poll, focused on changing consumer habits in the country, revealed that as many as one in four Brits have already…
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According to a new survey conducted by clean manufacturing firm Genomatica in the U.S., even though 86% of consumers believe that sustainability is important, nearly half (48%) are not aware of how or where they can find sustainable…
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Germany decreased its animal meat production, but vegan meat manufacturing grew, new data shows. Over 2020, the total value of meat production in the country fell by 4%, while its plant-based counterparts saw its value grow double-digits,…
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People are failing to acknowledge the role of factory farming in being a “pandemic catalyst risk”, especially those who are committed meat eaters, according to new research. In the study, scientists warn of the enormous health threats…
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Consumers believe that cultivated protein could make up as much as 40% of their future meat intake, according to new research. Examining attitudes and adoption of cell-based meats among U.S. and U.K. consumers, the study also found…
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Foodservice businesses are leaving behind a huge opportunity if they fail to address the “ticking time-bomb” of rising allergy-related incidents and make the shift to become more inclusive, warns food safety expert Heather Landex. In her…
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A new survey has found that almost three quarters of men would rather reduce their life expectancy by an entire decade than give up meat consumption, underlining the stronghold that meat-eating and masculinity continues to have over…
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Alternative protein companies in Israel saw investments surge to US$114 million in 2020, nearly tripling the figure in 2019 and eight-fold higher than the capital raised in 2018. The latest statistics emerging from the Good Food Institute…
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There’s been an enormous surge in interest around plant-based eating in recent years, and social media trends can be a huge tell-tale for consumer demand. Google Trends, for instance, recorded an all-time high for vegan search terms in…
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Generation Z, the group of teenagers and young adults born between 1997 to 2012, are spending more on food than any other product category and prefer value-led brands that care about social and environmental issues. These results, revealed…
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As alternative proteins scale up and reduce costs, they “promise substantial disruption” to the conventional animal meat market, says a new report. The analysts also pointed to changing regulations and fast-growing consumer adoption as key…
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JBS has announced that it has acquired Dutch plant-based meat maker Vivera in a €341 million (US$410 million) deal. The move by the world’s biggest meat processing corporation is part of its strategy to “boost” its plant-based platform in…
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Chinese agri-food tech companies collectively bagged US$6 billion in 2020, representing a 66% increase from the year before, new statistics show. It comes as total private equity and wider venture capital funding across all industries in…
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The majority of Dutch citizens are demanding more government action to reduce meat consumption and promote alternative proteins, a new survey has found. The research, which collected the views of Dutch respondents on a number of policies…
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Food delivery giant Deliveroo has reported surging demand for plant-based food in Hong Kong, with vegan and vegetarian orders growing by 160% over a 12-month period in its latest figures. In response, partner restaurants have been ramping…
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