Consumer Trends & Insights

After a 100-fold increase in usage, Oxford Dictionaries has just declared that the word of the year for 2019 is “climate emergency”. The massive spike in the use of the term demonstrates “greater immediacy” in the conversations we’re now…
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In what appears to a world first, US brand Kinship has just launched a new skincare line with packaging made from traceable ocean plastic waste. In line with the global consumer trend demanding that businesses offer products that consist…
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CBD, aka cannabidiol, the hemp-plant derived chemical compound that is crucially non-psychoactive and has been associated with a wide range of therapeutic properties is officially having a global moment. The hype surrounding CBD has…
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In a new report by Indian multinational corporation Mahindra, Indian consumers want to make sustainable lifestyle choices but are blocked by lack of accessibility and affordability. Rather than lacking climate consciousness, the report…
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Founded in 2007, London-based company Wholegrain Digital focuses on making the digital and online world more sustainable. In 2018, they created the world’s first carbon emissions calculator for websites to try and fight the huge energy…
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According to a new report titled “Global Consumer Trends 2030” by global market research agency Mintel, there will be 7 major social and tech trends that shape consumer decisions in the 2020s. The anticipated trends include wellbeing,…
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According to a new analysis by BNP Paribas, the big oil industry is “now in relentless and irreversible decline,” mostly thanks to the dip in prices for batteries and renewables, which is driving an electric vehicle - EV - revolution.…
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In an announcement made by the Anglo-Dutch consumer goods behemoth Unilever, the company is set to become 100% carbon neutral by 2030. Since its campaign began in 2015, the company has achieved carbon neutral status in 15 of its sites…
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Due to the growing attention about our current climate emergency - much of it inspired by the iconic 16-year old Swedish climate change activist Greta Thunberg - we are now seeing a huge increase in carbon offsetting. The “Greta Thunberg…
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The Impossible Burger by Silicon Valley startup Impossible Foods has just made its formal launch in mainland China this week at Shanghai’s China International Import Exposition. Throughout the expo event from 5th November - 10th November,…
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According to new research from the Center for Sustainable Business (CSB) at New York University, consumers are purchasing more sustainable products than ever before. Rather than being a niche sector trend, researchers found that this was…
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The Vegan Filter, a Chrome browser extension developed by British tech startup Xarista, is now running on over 20 retail sites. The free extension is designed to help users find plant-based groceries, vegan fashion and cosmetic products…
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Google is on the hunt for “social impact” startups that are focused on sustainability and working on solving climate-related issues. Announced on Tuesday, this scheme hopes to target those companies that are aligned with the United Nations…
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In an experiment called the Work-Life Choice Challenge Summer for the month of August, Microsoft Japan gave its entire workforce five Fridays off in a row without a reduction in salaries. The shortened 4-day work weeks led to more…
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The concept of ditching all meat and animal by-products might seem a bit radical to some, but thanks to increased global attention towards the climate crisis, younger generations being more attuned to ethical and environmental concerns,…
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The Food’s Future Summit took place on the 11th - 12th October, showcasing the most innovative food industry players as well as keynotes, exclusive launches and panel talks about solutions to our global food system. At our current rate, we…
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Generation Alpha - comprised of children born from 2010 to 2025 - is the first generation to be born entirely within the 21st century. While some might instinctively label their legacy as the most technological-infused demographic to date,…
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New data compiled by the United States-based Climate Accountability Institute and revealed by the Guardian confirms what many already know: at the core of the climate crisis is the fossil fuel industry. The crucial finding from the…
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For the third year, Inside Retail Hong Kong has chosen the top 50 people leading retail innovation in the city and this year, there was a marked jump in the number of conscious companies chosen by Inside Retail’s panel of judges, with a…
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We are already seeing some of the destructive impacts of climate change, with many of these events hitting the Asia-Pacific region the hardest. As it stands, we are losing the fight against climate change by lagging behind on Paris…
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World Obesity Day, organised by the World Obesity Federation, is observed globally on 11th October in order to raise awareness about the need for a global effort to reduce, prevent and treat obesity. Childhood obesity is on the rise…
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