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Consumer Trends & Insights
Climate Change & Alt Protein Consumer Trends and insights from our award- winning impact & sustainability media platform.
Green Queen 2020 Trend Predictions: Widespread Eco-Anxiety
The American Psychological Association (APA) defined eco-anxiety in 2017 as a “chronic fear of environmental doom,” and 3 years on, we’re going to see the number of sufferers spike, and spike big time.
2019 saw the climate crisis!-->!-->!-->…
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Green Queen 2020 Trend Predictions: Nature-Based Fitness Takes Over
After years of every fitness trend under the sun, the industry is set for a serious U-turn, back to nature. Fitness enthusiasts of today are looking for more than just optimising their physical bodies, they are seeking deeper connection!-->…
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Green Queen 2020 Trend Predictions: The Explosion Of Sustainable Fashion
As if it hasn’t already made multiple headlines in 2019, sustainable fashion is going to explode this year. Just like inclusivity is not something that brands can afford ignore, sustainability is something companies will no longer be able!-->…
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Green Queen 2020 Trend Predictions: Say Hello To Cultivated Everything – The Rise Of Slaughter-Free
We've got two words: cultivated everything. Sure, we've been keeping you up to date on cultivated shrimp to lab-grown steak. And that trend will continue- expect loads more slaughter-free food made from cells. But we’re talking about!-->…
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Green Queen 2020 Trend Predictions: Plant-Based Goes Mass, Affordable & Accessible
Plant-based food is going to be increasingly accessible and affordable in 2020. With more people hopping on the now super trendy vegan trend, and a never-ending range of plant-based startups dishing out delicious alternatives from!-->…
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Green Queen 2020 Trend Predictions: The Smartification & Personalisation Of Food
Forget personalised meal delivery, in the future, you will be 3-D printing your bio-bespoke dinner at your favourite restaurant. That's right, everything on your plate is about to get much 'smarter.' With more and more research revealing!-->…
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Green Queen 2020 Trend Predictions: Climate Resistant Crops Are The Future Of Food
Our global food system is in dire straights. Not only are experts suggesting that by 2050, our agricultural infrastructure cannot guarantee healthy and nutritionally balanced diets for the projected global population of 10 billion, food!-->…
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Green Queen 2020 Trend Predictions: Supply Chain Traceability Will Take Over The Conversation
We have already seen consumers turn their attention to what products are made out of, and by which processes - but what happens to it afterwards will become a major concern for 2020. We predict that more shoppers will be asking questions!-->…
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Green Queen 2020 Trend Predictions: Travelling More, Flying Less, Offsetting It
With the Nordic concept of flygskam (aka flight shame) taking off late last year, 2020 is set to be the year where people will opt for alternative ways of transport more than ever before. People aren’t willing to give up travelling, and!-->…
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Green Queen 2020 Trend Predictions: The Quest For Cleaner, Safer Air
In 2020, the world will go on a quest for cleaner air because we’re so much more aware about the health impact of air pollution. The past few decades of industrialisation have resulted in smog and haze become the norm in many cities across!-->…
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Green Queen 2020 Trend Predictions: The Greenification Of Swag
“Swag” or “Stuff We All Get” are literally the freebies that companies giveaway as a means of promoting their brand. So yes, they are those pesky pens, note pads, tote bags, hoodies, jackets, USBs, folders with plastered on corporate logos!-->…
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Green Queen 2020 Trend Predictions: Diversity & Inclusion Permeates Fashion & Beauty
To all you brands managers out there - diversity is going to be the ultimate keyword this year. Across the board, we’re seeing brands launching fashion, beauty, skincare, makeup and personal care products that take into account!-->…
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#Bye2019 – What We Learned This Year About Consumer Trends
As consumers are becoming increasingly aware about ethics, the environment and health, their decisions are undergoing change. This is in turn driving businesses to alter their tactics. Here is what we learned this year about consumer!-->…
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The 10 Most Inspiring Stories We Reported On This Year
2019 was no doubt full of seemingly hopeless, depressing, eco-anxiety inducing news. But it’s important that we recap on the progress that we have made this year. Here are 10 of the most inspiring stories that Green Queen reported on this!-->…
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Stakeholder Capitalism: The Climate Crisis Solution You’ve Never Heard Of
Despite being around for half a century, the concept of “stakeholder capitalism” hasn’t garnered much attention until now as a solution to our escalating climate emergency. While some have argued that a more radical overhaul of capitalism!-->…
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Sustainable Fashion Goes Vogue: Iconic Magazine Announces Searches For Global Sustainability Director
Vogue International has recently posted a vacancy for a new role - The Global Sustainability Director. For Vogue, a publication that in many ways represents the fashion industry at its highest echelons, to create a senior role to helm the!-->…
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Asian Investors Are Increasingly Looking To Do Good But ‘Impact Washing’ Remains A Concern
Impact investment is on the rise in Asia, as the younger generation of investors are looking for a more holistic approach that takes into account positive social and environmental returns. This marks a shift away from the conventional!-->…
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‘Climate Emergency’ Is Oxford Dictionary’s Word Of The Year 2019
After a 100-fold increase in usage, Oxford Dictionaries has just declared that the word of the year for 2019 is “climate emergency”. The massive spike in the use of the term demonstrates “greater immediacy” in the conversations we’re now!-->…
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Clean Skincare Brand Kinship Debuts Traceable Ocean Plastic Waste Packaging
In what appears to a world first, US brand Kinship has just launched a new skincare line with packaging made from traceable ocean plastic waste. In line with the global consumer trend demanding that businesses offer products that consist!-->…
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CBD Is Officially More Popular Than The Beatles, Beyoncé & The Impossible Burger on Google
CBD, aka cannabidiol, the hemp-plant derived chemical compound that is crucially non-psychoactive and has been associated with a wide range of therapeutic properties is officially having a global moment. The hype surrounding CBD has!-->…
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Indian Consumers Are Ready To Choose Sustainability, Lack Affordable Alternatives
In a new report by Indian multinational corporation Mahindra, Indian consumers want to make sustainable lifestyle choices but are blocked by lack of accessibility and affordability. Rather than lacking climate consciousness, the report!-->…
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