Consumer Trends & Insights

High-end coffee chain Blue Bottle has just made oatmilk the "default option" in two of its U.S. locations as part of a trial.
Read More...

One in five Americans' diets are completely different than five years ago, with data citing a rise in consumers who are “vegan-curious”.
Read More...

Health and food security concerns will be among the top drivers of the plant-based protein shift in key Asian economies, a new report finds.
Read More...

A new investigation by the Guardian and the Food & Water Watch reveals the monopoly big food corporations have on our grocery baskets.
Read More...

The vegan dating app Grazer says its friend-finding feature is outperforming the Bumble app in community building.
Read More...

Consumers are considering sustainability more than ever before when it comes to their food and drink purchases, a new poll has found.
Read More...

Nearly half of China's consumers want to shop healthier but price and information access are proving to be barriers.
Read More...

A new report on the alternative protein market in China says firms should target the country's 700 million young consumers.
Read More...

As many as half of food delivery platform users are now purchasing vegan products, trend experts from Deliveroo and Instacart say.
Read More...

Within the next five years, the secondhand apparel market in the U.S. is expected to reach US$77 billion, says a new report.
Read More...

More than 7 in 10 consumers are willing to try and buy novel animal-free cheese products, a new consumer acceptance study has found. These products are made from precision fermentation, which allows the replication of real dairy proteins…
Read More...

Cultivated meat could balloon to a US$25 billion global industry by the end of the decade, predicts a new report by analysts at McKinsey & Co. The report estimates the trajectory that the cell-based protein industry will take in the…
Read More...

Natural and organic foods retailer Whole Foods Market, known for its yearly trend lists, has revealed its first-ever exclusively plant-based predictions with nut-based cheese alternatives, fish substitutes made from banana blossoms and…
Read More...

In a new report on the investment case for a sustainable food system, analysts say that the plant-based food transition is “inevitable” and will bring about new opportunities for investors and businesses across the food supply chain.…
Read More...

According to a study by plant-based nutrition brand Raw Sport, over 70% of their customers, new and existing, are completely removing animal dairy from their diets owing to reasons such as dairy being linked to ill-health, global warming…
Read More...

Impossible Foods and Oatly represent perhaps the most successful food techs in the alternative protein space, with their iconic branding recognised by even mainstream meat-eating consumers. So what’s in the secret sauce? According…
Read More...

More than 8 in 10 consumers now expect businesses to help solve global climate and social justice issues, a recent survey has found. Part of a report on the rise of sustainability, the poll also revealed that the majority of shoppers have…
Read More...

According to a new survey released by the Organic Trade Association(OTA), U.S. organic sales of food and non-food products skyrocketed to a new high last year, recording a 12.4% jump, marking the first time that total organic sales have…
Read More...

More than 8 in 10 consumers believe that sustainability is an important attribute for brands, a new consumer perception survey has found. The U.S. poll also found that over 70% of shoppers now value sustainable products more than they…
Read More...

A new study was looking to do a deeper dive into the many misconceptions about vegans and vegetarians has taken meat eaters by surprise, with the results showing that vegans reported higher happiness levels (+7%) than those who consume…
Read More...

There’s a huge opportunity to be made in China, the world’s most populous country, whose consumers are increasingly keen on healthier, safer and more sustainable alternative proteins. But for plant-based producers to succeed in the Chinese…
Read More...