Consumer Trends & Insights

Several mainstream UK outlets have run stories about the decline of the plant-based sector, ascribing it to dwindling demand and increased prices. Is the media narrative influencing consumer sentiment against vegan products and affecting…
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Marketing expert Irina Gerry argues that while blended meat, could meet niche consumer needs such as upgraded nutrition or improved flavor, it's not a 'big' idea. This article is part of our content series exploring the world of hybrid…
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French catering group Sodexo has revealed that 11% of all its meals sold at UK and Ireland sites in 2023 were vegan or vegetarian, a marginal increase from the previous year. It has also made strides in promoting food security, and is…
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A new survey by Coop Switzerland has revealed that over half of Swiss consumers have eaten plant-based alternatives to meat, dairy and seafood – a demographic it labels 'substitarians' – while nearly six in 10 are reducing their…
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Is it okay to drink milk, or do you need to "quit the tit"? A host of campaigns over the last few months have been intensifying the dairy industry's battle with the plant-based sector, which has responded with its own initiatives to leave…
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We're nearly halfway through Veganuary 2024, and one trend is coming out strong on UK restaurant menus: a focus on whole-food plant-based dishes. It comes as consumers are hit hard with price hikes and express concern about the processed…
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Singapore is renowned for its position as an alternative protein leader – a new study reveals how members of the general public as well as scientific experts feel about cultured meat, and its effects on general health and society. Soon,…
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It was the hottest year in 125,000 years, yet #climatescam is taking off. By Kate Yoder In 1995, a leading group of scientists convened by the United Nations declared that they had detected a “human influence” on global…
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Two-thirds of Thailand's population wants to eat less meat over the next two years and replace it with plant-based alternatives, according to a new survey. Health and nutrition are the main motivators, while price and availability remain…
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The Good Food Institute (GFI) India has conducted a first-of-its-kind survey on consumer awareness, adoption and purchase behaviour for vegan meat and dairy in India. Here are 12 key takeaways. Two months after publishing its first…
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An interview with former TiNDLE Foods CEO Andre Menezes, who stepped down from the company in late December, about his biggest learnings from his rocketship journey. Just before the winter holidays, plant-based chicken startup TiNDLE…
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Cytisine, derived from plants, might just be the best natural alternative to widely used nicotine patches. Yes, you read that right. Plant-based could be the superior option, not just in terms of our diets, but as a smoking…
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2023 turned out to be a shaky year for investment into the climate tech space, though overall funding has remained on an uptrend since 2020.  A new report summarising the key investment trends in the climate tech industry has revealed a…
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In a new interview, Beyond Meat founder and CEO tells all about how he steers the world-famous plant-based startup, ups and downs be darned.  It’s no secret that Beyond Meat has had a difficult year or two. Since its IPO success back in…
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Be on the lookout for these brands turning mushrooms into juicy slabs of vegan meat. When it comes to the top food trends to watch out for in 2024, almost every list mentions mushrooms. With its incredible textural properties as…
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New research highlights the beneficial role of plant-based diets that are high in protein and fat in slowing weight gain. Could it be a natural counter to now-popular weight management drugs? Last year saw the astronomical rise of drugs…
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From the Ozempic effect to climate-conscious parents, here's what Green Queen founding editor Sonalie Figueiras predicts will be the major future food trends of 2024. Yesterday, I wrote about how I did with my 2023 predictions because…
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Stay tuned for my 2024 food trend predictions, out first thing tomorrow. I've been doing these for many years now and I love thinking about how I think the industry will evolve, what is needed and what trends will play a big role. As…
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Should veganism be so binary? In her new book, The Imperfect Vegan, author and TedX speaker Cat White argues against that outlook. Speaking to Green Queen, she explains why we tend to associate absolutes with our diets, the need to do…
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In a bid to amp up its US reach, Veganuary USA is entering more partnerships with restaurants, retailers and brands to come up with new products and dishes this year. It's also launched a Vote for Veggies campaign, after commissioning a…
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Just months after a study of identical twins recording the effects of meat-eating and vegan diets, You Are What You Eat, the new Netflix documentary based on the research, highlights the impact of a plant-based lifestyle on health and…
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