Consumer Trends & Insights

Veganuary has been a great success, but after a decade of expansion, growth has plateaued. Dissecting the playbook of Dry January, the other global January phenomenon, gives us important marketing lessons we can apply to break into the…
Read More...

Can our bodies help us create a natural Ozempic effect through vegan food consumption? Unilever is banking on plant-based diets to enhance the gut microbiome and boost consumers' health. With Ozempic and Wegovy dominating conversations…
Read More...

Ozempic is everywhere right now, from newspaper headlines to household shelves. But what do Americans really think about weight loss drugs? Here are 10 things you should know. In our food trends predictions for this year, we highlighted…
Read More...

Since launching in 2014, Veganuary has boasted increasing sign-ups year on year. But what’s the evidence that the campaign that encourages people to adopt a vegan diet during January is really taking a bite out of the meat market? More…
Read More...

The number of vegans in the UK has grown by 78%, reaching 2.5 million, according to an annual survey by Finder. This means 4.7% of adult Brits follow a plant-based diet – but separate research shows little understanding of climate language…
Read More...

Plant-based milk brand Silk will air its first Super Bowl commercial at this year's championship game next month, featuring MCU star Jeremy Renner on his return from a freak accident last year. But will it work? Silk had made it to the…
Read More...

Baltimore has become the first-ever US city to declare January as the official month of Veganuary, with Mayor Brandon Scott highlighting the planetary, animal welfare and health benefits of plant-based diets in his proclamation. …
Read More...

YouTube is making up to $13.4M in ad revenue from videos that promote a new kind of climate denial – focused on solutions rather than the existence of it – according to a new study. It has a profound effect on its viewers, with nearly…
Read More...

Ever the darling of the UK's plant-based space – with a recipe book that sold faster than any other vegan cookbook ever – Ella Mills retreated from the limelight a few years ago. Her brand, Deliciously Ella, suffered setbacks from the…
Read More...

As the US Supreme Court considers overturning the Chevron deference doctrine, thanks to pushback from fishing vessel operators, it could make regulating anything much more complicated – especially climate laws. It's been 40 years…
Read More...

Chilean food tech startup NotCo has unveiled its latest marketing campaign, Not So Happy Animals, which highlights some uncomfortable truths about the meat industry. "I might look like I'm happy, but my grin is not real." That's…
Read More...

In our weekly column, we round up the latest news and developments in the alternative protein and sustainable food industry. This week, Future Food Quick Bites covers Oatly's new partnership with Carvel, price fluctuations for meat and…
Read More...

British entrepreneur Heather Mills has secured a rescue deal for her plant-based brand VBites, buying the assets of the business from administrators for £1M and waiving nearly £5M of debt owed to her, a month after first announcing that…
Read More...

To combat misinformation, ease consumer confusion and offer balance to the discussion around plant-based meat and ultra-processed foods, Green Queen has published a free, comprehensive resource guide on the topic in an easy-to-use FAQ…
Read More...

As marketing experts, we know that consumers are not as rational as academic research leads us to believe. In 2024, it's time to get unstuck and rethink our priorities. Editor's Note: This article is a collaboration with Unstuck, a…
Read More...

Even as we breached the 1.5°C post-industrial warming limit and recorded the hottest temperatures ever, 2023 saw media coverage of climate change drop by 4%, according to a review by the Media and Climate Change Observatory. 2023 was a…
Read More...

Several mainstream UK outlets have run stories about the decline of the plant-based sector, ascribing it to dwindling demand and increased prices. Is the media narrative influencing consumer sentiment against vegan products and affecting…
Read More...

Marketing expert Irina Gerry argues that while blended meat, could meet niche consumer needs such as upgraded nutrition or improved flavor, it's not a 'big' idea. This article is part of our content series exploring the world of hybrid…
Read More...

French catering group Sodexo has revealed that 11% of all its meals sold at UK and Ireland sites in 2023 were vegan or vegetarian, a marginal increase from the previous year. It has also made strides in promoting food security, and is…
Read More...

A new survey by Coop Switzerland has revealed that over half of Swiss consumers have eaten plant-based alternatives to meat, dairy and seafood – a demographic it labels 'substitarians' – while nearly six in 10 are reducing their…
Read More...

Is it okay to drink milk, or do you need to "quit the tit"? A host of campaigns over the last few months have been intensifying the dairy industry's battle with the plant-based sector, which has responded with its own initiatives to leave…
Read More...