Consumer Trends & Insights

Google has revealed that searches for “vegan food near me” have dramatically increased in 2021. The term reached “breakthrough status”, meaning it increased by 5,000 percent or more. The finding was released as part of the annual “Year in…
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Research conducted by consumer rights group Euroconsumers has highlighted a knowledge gap when it comes to verifying true green claims versus greenwashing. The survey was conducted via a self-administered questionnaire in 2021 in Belgium,…
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Sales of plant-based meat alternatives have skyrocketed over the past year, as consumers turn their attention to health, nutrition, sustainability and food provenance more than ever before. But who exactly is driving the growth of…
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London, Los Angeles, and Barcelona have been named the top most vegan-friendly cities in the world in a new report.  Releasing its report on the world’s most plant-forward and sustainable cities, abillion has revealed London, Los…
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A new report on the role of advertising in driving climate change finds that the industry adds an extra 28% to each individual’s carbon footprint in the UK. New research finds that the advertising industry in the UK could be…
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Driven by growing environmental awareness, ethical concerns, and health reasons, consumers are choosing plant-based more than ever before—and this shift in appetite is quickly reflecting on industry market data. Data in the latest…
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More than half of Americans believe that the future of food is plant-based, a new consumer poll has found. A new survey conducted by The Harris Poll reveals that over half of American consumers see plant-based foods as a trend here to…
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While India is a country with a long history of vegetarianism, like many other countries that have undergone rapid urbanisation and population growth, the demand for animal protein has been on the steady rise. However, Indian consumers now…
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Driven by rising awareness of sustainability and health, consumers all over the world are turning to alternative proteins. But no other market will compare to Asia when it comes to the surging demand for vegan meat in the years ahead.…
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Almost half of all European consumers are now eating less meat, a new poll has found. The survey, conducted as part of the EU-backed Smart Protein Project, also revealed that 40% of consumers in Europe are planning on reducing their meat…
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20% of people in the UK will be ditching meat over the Christmas holidays, a new survey has found. The poll, conducted by food delivery platform Deliveroo, also found that the majority of people who are going vegan or vegetarian for…
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A new report on sustainability in China explores how consumers in the country perceive sustainability and what drives eco-purchases.
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In a new report, sustainable protein and automation were named two of the top five trends set to shape the future of the food industry. Researchers at DigitalFoodLab also highlighted resilient farms, retail efficiency, and personalised…
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By: Prof. Dr. Muriel Vernon, Dr. Sundar Pattabiraman and Henri Kunz Recently, two Techno Economic Analyses (TEAs) on the subject of (commodity) cultivated meat have been hotly debated. More specifically, the critical cost reduction…
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70% of sustainability experts remain pessimistic about humanity's ability to take action on climate change and avert major disasters.
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Danish Crown, one of Europe’s largest meat producers, has admitted that it failed to recognise the significance of the plant-based trend.
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Could brands persuade more consumers to buy their sustainable products if they make them appear less green? One study says: yes.
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Vegan food products now make up 12% of Chile's total food market, after recording an 8% rise over the past four years, new research shows.
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More than 66% of South Africans are “highly interested” in alternative protein such as plant-based and cell-based meat, a survey shows.
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Shoppers are more wary about eco-claims and regulators are taking action. Here are 5 major signs that fashion greenwashing will have to stop.
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Almost 30% of the world’s biggest food retailers and producers are now pivoting to alternative protein, a new report finds.
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