Consumer Trends & Insights

While the plant-based trend seems to have experienced a slower uptick in Japan, it looks like it’s now hitting the country in a major way. From vegan bakeries serving up dairy-free Japanese-style milk buns to 100% plant-based burger joints…
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Facial masks are here to stay. Even if the number of Covid-19 infections suddenly plummets, the aftermath and new hygiene protocols will stay longer, if not forever... And that means, we have to treat face masks as a part of daily life, an…
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From dishing out plant-based chicken nuggets to participating in a 100% meat-free week movement, KFC is quickly making a name for itself as the restaurant chain that is embracing alternative proteins. As consumer demand for more…
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Swiss food giant Nestlé has revealed that its plant-based sales have grown 40% in the past half-year amid the coronavirus crisis, which has sent consumers opting for meatless groceries more than ever before. Earlier this year, the…
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New data from a report conducted by market research firm Meticulous Research predicts that the plant-based food market, which includes meat and dairy alternatives, plant-based ingredients and distribution channels, will reach US$74.2…
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New market research conducted by San Francisco-based F&B consultancy firm Mattson has revealed what consumers are thinking about plant-based foods amidst the coronavirus pandemic at a recent virtual education conference called SHIFT20.…
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In the wake of the ongoing coronavirus crisis and the social justice movement, consumers are looking for brands that publicly stand for causes that are important to them, a new study finds. The top three issues that consumers want brands…
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2020 will be remembered as a year of cancelled events thanks to 'Rona (or Covid-19 as it is officially known) and us trail runners have been a particularly disappointed bunch. By definition, trail running is a sport that requires the…
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New research suggests that the global population is likely to peak far earlier than originally predicted and begin declining by mid-century. By 2100, the researchers predict that the world population could be as much as 2 billion below…
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According to new figures released by the United States Department of Agriculture (USDA), red meat production has dropped almost 20% this May compared to the same period last year. The data comes amid the ongoing coronavirus pandemic, which…
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Patagonia, the famed outdoor apparel brand known for its green credentials and do-good mission, is attracting the top talent amongst younger generations. In a recent speech at Columbia Business School, the brand’s CEO Rose Marcario shared…
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Look around your regular grocery store or high street shops, and it’s pretty hard to miss the major changes that have taken place as new trends shake up decades-old established industries. Thanks to millennials (people born between 1981…
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Dairy farmers are now in the midst of an existential crisis as the coronavirus continues to wreak havoc on the industry while consumers keep shifting to plant-based alternatives. Even with billions of dollars provided by stimulus packages,…
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New data shows that the coronavirus pandemic is sparking the biggest fall in meat consumption in decades all around the world. The trend, which analysts predict will last for at least the next few years, represents good news for the…
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Lululemon, the darling of the athleisure world, has announced that it will acquire the stay-at-home fitness company Mirror for US$500 million. It marks the brand’s first acquisition, and is yet another sign that the future of fitness…
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Recent data is showing that like the rest of the world, South Korea’s plant-based movement is picking up speed. From the numbers of vegans to flexitarians, more consumers are opting to ditch meat for plant-based substitutes…
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The founder and CEO of Impossible Foods, arguably the most recognisable plant-based brands in the world, recently made the claim that the meat industry will be completely gone within the next 15 years. In an interview with CNBC, Patrick…
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According to new data, sales of organic food categories have been surging amidst the coronavirus crisis. The Organic Trade Association cites trust in the organic sector as a key reason behind the significant increase in demand for organic…
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Actress and activist Emma Watson has just joined the board of French luxury fashion group Kering as a director, and has also been appointed as the chair of the board’s sustainability committee. Kering, whose fashion brands include Gucci,…
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Hong Kong-based travel booking platform and app Klook has recently launched “Klook Home”, consisting of new home-based experiences. Users on Klook Home can book online workshops, virtual tours and cooking classes as the company adapts to…
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The founder of Reformation, the darling of sustainable millennial fashion brands, has stepped down from her role as CEO after multiple accusations of deep-running workplace racism embedded in the company. Yael Aflalo will be replaced by…
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