Consumer Trends & Insights

Our global food system is in dire straights. Not only are experts suggesting that by 2050, our agricultural infrastructure cannot guarantee healthy and nutritionally balanced diets for the projected global population of 10 billion, food…
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We have already seen consumers turn their attention to what products are made out of, and by which processes - but what happens to it afterwards will become a major concern for 2020. We predict that more shoppers will be asking questions…
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With the Nordic concept of flygskam (aka flight shame) taking off late last year, 2020 is set to be the year where people will opt for alternative ways of transport more than ever before. People aren’t willing to give up travelling, and…
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In 2020, the world will go on a quest for cleaner air because we’re so much more aware about the health impact of air pollution. The past few decades of industrialisation have resulted in smog and haze become the norm in many cities across…
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“Swag” or “Stuff We All Get” are literally the freebies that companies giveaway as a means of promoting their brand. So yes, they are those pesky pens, note pads, tote bags, hoodies, jackets, USBs, folders with plastered on corporate logos…
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To all you brands managers out there - diversity is going to be the ultimate keyword this year. Across the board, we’re seeing brands launching fashion, beauty, skincare, makeup and personal care products that take into account…
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As consumers are becoming increasingly aware about ethics, the environment and health, their decisions are undergoing change. This is in turn driving businesses to alter their tactics. Here is what we learned this year about consumer…
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2019 was no doubt full of seemingly hopeless, depressing, eco-anxiety inducing news. But it’s important that we recap on the progress that we have made this year. Here are 10 of the most inspiring stories that Green Queen reported on this…
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Despite being around for half a century, the concept of “stakeholder capitalism” hasn’t garnered much attention until now as a solution to our escalating climate emergency. While some have argued that a more radical overhaul of capitalism…
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Vogue International has recently posted a vacancy for a new role - The Global Sustainability Director. For Vogue, a publication that in many ways represents the fashion industry at its highest echelons, to create a senior role to helm the…
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Impact investment is on the rise in Asia, as the younger generation of investors are looking for a more holistic approach that takes into account positive social and environmental returns. This marks a shift away from the conventional…
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After a 100-fold increase in usage, Oxford Dictionaries has just declared that the word of the year for 2019 is “climate emergency”. The massive spike in the use of the term demonstrates “greater immediacy” in the conversations we’re now…
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In what appears to a world first, US brand Kinship has just launched a new skincare line with packaging made from traceable ocean plastic waste. In line with the global consumer trend demanding that businesses offer products that consist…
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CBD, aka cannabidiol, the hemp-plant derived chemical compound that is crucially non-psychoactive and has been associated with a wide range of therapeutic properties is officially having a global moment. The hype surrounding CBD has…
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In a new report by Indian multinational corporation Mahindra, Indian consumers want to make sustainable lifestyle choices but are blocked by lack of accessibility and affordability. Rather than lacking climate consciousness, the report…
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Founded in 2007, London-based company Wholegrain Digital focuses on making the digital and online world more sustainable. In 2018, they created the world’s first carbon emissions calculator for websites to try and fight the huge energy…
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According to a new report titled “Global Consumer Trends 2030” by global market research agency Mintel, there will be 7 major social and tech trends that shape consumer decisions in the 2020s. The anticipated trends include wellbeing,…
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According to a new analysis by BNP Paribas, the big oil industry is “now in relentless and irreversible decline,” mostly thanks to the dip in prices for batteries and renewables, which is driving an electric vehicle - EV - revolution.…
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In an announcement made by the Anglo-Dutch consumer goods behemoth Unilever, the company is set to become 100% carbon neutral by 2030. Since its campaign began in 2015, the company has achieved carbon neutral status in 15 of its sites…
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Due to the growing attention about our current climate emergency - much of it inspired by the iconic 16-year old Swedish climate change activist Greta Thunberg - we are now seeing a huge increase in carbon offsetting. The “Greta Thunberg…
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The Impossible Burger by Silicon Valley startup Impossible Foods has just made its formal launch in mainland China this week at Shanghai’s China International Import Exposition. Throughout the expo event from 5th November - 10th November,…
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