Consumer Trends & Insights

While the plant-based meat market tends to get all the attention, as more consumers begin shifting towards plant-based and flexitarian diets, we’re set to see the rise of vegan cheese and dairy. Already seeing a major boost in sales in the…
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From startups to big food companies, brands are now dishing out snacks that aren’t just marketed as delicious, but actually good for the planet. In a bid to keep up with the conscious consumerism trend, the latest thing to make its way to…
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While plant-based proteins are showing double-digit growth rates and are forecasted to continue to shape the alternative protein industry, so will the rise of cell-based meat. In a new report, experts predict that cell-based proteins could…
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As the plant-based wave continues to sweep across Asia, going mainstream in everywhere from South Korea to Thailand and Japan, the Philippines is no exception to the trend. While Filipino cuisine is often described as a meat-filled melange…
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New data is showing that the main market for alternative meat products are younger consumers, who are citing health, animal welfare and sustainability as the key reasons why they’re turning their backs on conventional meat. These findings…
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Recessions, pandemics, robots taking over...Getting a job these days is not easy. Not to mention that millennials wants jobs with purpose and zillennials (AKA Gen Z) want to save the world with their career. And if you are vegan, it's even…
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Gen Zs or “Zillennials” are on track to overtake the famous millennial cohort and are set to transform the way business and investing is done with their flight-shaming, plant-based and zero-alcohol habits. Analysts in a new Bank of America…
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Deliveroo, one of the world’s biggest food delivery platforms, has just revealed its latest statistics that show a massive surge in plant-based food orders. In the last twelve months alone, the platform has seen vegan orders increase by a…
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The global plant-based meat market is set to reach over US$35 billion by 2027, a new study finds, citing increasing health awareness as the key motivator behind the growth. Other factors that will drive the plant-based meat trend include…
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New research has found that the global mental wellness economy has ballooned to a market worth more than US$120 billion, driven by growing consumer spending in four main segments including sleep, brain-boosting nutraceuticals,…
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As more people begin to lower their meat consumption, many are choosing to eat fish instead – a trend that will alarmingly speed up the rate at which our oceans will be completely depleted. Current projections say that the world’s stocks…
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The plant-based beef segment alone could grow to over US$16 billion by 2030, new research says, citing shifting consumer habits in younger generations and the flexitarian trend as the primary factors. It also highlights the rising…
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Further evidence of the unstoppable flexitarian trend and shift towards plant-based eating, a new consumer study in Europe has found that nearly a quarter of the population in the region are now actively reducing their meat intake.…
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Recent data shows that a whopping 92% of people in the U.S. who bought plant-based meat for the first time during the Covid-19 pandemic plan on continuing to do so in the future, with the main drivers being health, food safety and…
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Cann, a Los Angeles-based startup that has gone viral for its alcohol-free cannabis-infused social tonics, has announced that it has secured investment from a star-studded list of celebrities, among them Rebel Wilson, Gwyneth Paltrow,…
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A new report from Dutch multinational financial firm ING predicts that the plant-based meat and dairy market in the European Union and the U.K. will balloon to €7.5 billion (US$8.87 billion) in the next five years. The analysis also found…
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Veganuary, the U.K.-based campaign encouraging people to eat vegan for the month of January, has just hit the 1 million supporter mark since its inception in 2014. The achievement is testament to the growing plant-based trend, especially…
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It’s become pretty clear that consumer preferences have changed drastically over the past few years alone. We at Green Queen have highlighted before how millennials and Gen Zs are at the forefront of the movement. But we could be entering…
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A newly released global public opinion study has found that the majority of people around the world are now willing to adopt healthy and sustainable behaviours, especially in Asia. However, there remains key impediments to action, with the…
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A new report by the Better Buying Lab, a research lab under the World Resources Institute (WRI) that tests strategies to help consumers select sustainable foods, says that language matters when it comes to making plant-rich foods popular…
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As Impossible Foods expands its retail distribution to over 11,000 locations nationwide in the U.S., the company reports that the vast majority of its sales are now coming at the expense of animal-derived meat. These figures emerging from…
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