Consumer Trends & Insights

Oatly is the world's most famous oat milk brand to date and millions of plant-forward consumers are fans of their milks, yogurts, creams and ice cream products that are entirely made from plants. Even the biggest coffee chain in the world,…
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Sustainability is no doubt the keyword taking over the corporate landscape in recent years. From startups developing crucial innovations in clean energy to investors pouring capital into firms creating sustainable food solutions,…
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Millennials and Gen Zs are well known for their climate activism, from participating in high-profile Extinction Rebellion protests to leading global student strikes. Now, the younger generation are using the popular social media platform…
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Consumers are calling for healthy foods to be cheaper and more available in grocery shops, a new poll finds. The survey, which explored public attitudes about healthy eating, finds that the current food market poses barriers for shoppers…
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From the number of vegan-friendly restaurants to new product launches on supermarket shelves, there is no doubt that the plant-based trend is taking the world by storm. But there are differences between regional markets, with some cities…
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A new report by New York-based market intelligence firm CB Insights is predicting a major tumble for the conventional meat industry. According to analysts, big meat is not just facing massive immediate losses amid the coronavirus pandemic,…
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Ana Andjelic is a strategy executive, global thought-leader, author, speaker, sociologist and brand strategist who has worked at the world’s top brands and advertising agencies. Her popular newsletter (which is how I found her) The…
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Over 90% of global public investors now have specific environmental, social and governance (ESG) investment policies in place or are in the process of implementing them, reveals a new survey from independent think tank OMFIF and American…
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The humble hemp plant is having a moment in our fair city. Hong Kongers in the know have been using CBD for a couple of years now (and we've banging on about it for a while), but suddenly it seems CBD is everywhere. Your aunt's tried a CBD…
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A salty debate has erupted amongst the netizens of the plant-based world, with industry watchers, food tech startups and big food names alike all chiming in with their take on the latest controversy: Lightlife Foods, the long-time U.S.…
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In a new survey conducted by public opinion research consultancy GlobeScan and global think tank SustainAbility, experts ranked Unilever, Patagonia, IKEA, Interface and Natura &Co as top leaders in sustainability. Experts say that…
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In the past couple of years, plant-based foods have become more popular amongst the masses. This is being driven by consumers changing their diets to lead healthier and more sustainable lifestyles and associating plant-based ingredients…
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While the plant-based trend seems to have experienced a slower uptick in Japan, it looks like it’s now hitting the country in a major way. From vegan bakeries serving up dairy-free Japanese-style milk buns to 100% plant-based burger joints…
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Facial masks are here to stay. Even if the number of Covid-19 infections suddenly plummets, the aftermath and new hygiene protocols will stay longer, if not forever... And that means, we have to treat face masks as a part of daily life, an…
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From dishing out plant-based chicken nuggets to participating in a 100% meat-free week movement, KFC is quickly making a name for itself as the restaurant chain that is embracing alternative proteins. As consumer demand for more…
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Swiss food giant Nestlé has revealed that its plant-based sales have grown 40% in the past half-year amid the coronavirus crisis, which has sent consumers opting for meatless groceries more than ever before. Earlier this year, the…
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New data from a report conducted by market research firm Meticulous Research predicts that the plant-based food market, which includes meat and dairy alternatives, plant-based ingredients and distribution channels, will reach US$74.2…
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New market research conducted by San Francisco-based F&B consultancy firm Mattson has revealed what consumers are thinking about plant-based foods amidst the coronavirus pandemic at a recent virtual education conference called SHIFT20.…
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In the wake of the ongoing coronavirus crisis and the social justice movement, consumers are looking for brands that publicly stand for causes that are important to them, a new study finds. The top three issues that consumers want brands…
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2020 will be remembered as a year of cancelled events thanks to 'Rona (or Covid-19 as it is officially known) and us trail runners have been a particularly disappointed bunch. By definition, trail running is a sport that requires the…
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New research suggests that the global population is likely to peak far earlier than originally predicted and begin declining by mid-century. By 2100, the researchers predict that the world population could be as much as 2 billion below…
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