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Consumer Trends & Insights
Climate Change & Alt Protein Consumer Trends and insights from our award- winning impact & sustainability media platform.
Over Half Of Vegans Refuse To Date Meat Eaters, New Survey Finds
According to a survey by Veggly, a global dating app for vegans and vegetarians, over half of vegan daters the company surveyed refuse to date meat-eaters. The poll, which surveyed over 7,400 people from across the globe, also revealed!-->…
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Over Half Of Young U.S. Consumers Are Now Flexitarians, According To New Study
In a recent study conducted by One Poll, more than half of Americans between the years of 24-29 described themselves as flexitarians, those who prefer to consume less meat, while not necessarily eliminating it from their diet completely.
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KFC Singapore Launches Meat-Free ‘Zero Chicken Burger’ At Over 80 Locations
KFC Singapore has announced that it has debuted its first-ever meat-free alternative product called Zero Chicken Burger. It will be available for consumers at all KFC Singapore restaurants except the outlets at Singapore Polytechnic and!-->…
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6.5 Million Britons To Go Meatless As Public Support For Factory Farm Ban Reaches All-Time High
New survey data in the U.K. shows that a record number of people are now planning to switch to a meat-free diet in 2021, driven by rising concerns about health and sustainability. Research also shows that support amongst the British public!-->…
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Top 10 Sustainability Trends: Our 2021 Eco Wellness Predictions
It's that time of the year again, a new dawn, or in 2021's case, a better dawn, because hey, what can be worse than 2020? New year = new set of Green Queen trend predictions (proud to share that we still haven't been wrong yet). This year,!-->…
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Top 13 Alt Protein Trends: Our 2021 Industry Predictions
2020 was a challenging and unexpected year, and most of the world was brought to its knees by the Covid-19 pandemic. It's been almost 12 months of bad, sad news and traumatic moments. But for the alt protein industry, 2020 has been an!-->…
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Plant-Based Meat Demand In Key Asian Markets To Grow 200% Within Five Years, Report Says
The demand for plant-based meat is set to skyrocket an estimated 200% over the next five years in major Asia-Pacific markets, according to a new research report. Highlighting consumer concerns about health and sustainability as key drivers!-->…
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Say (Vegan) Cheese: 7 Stats Proving Plant-Based Alternatives Are Set To Disrupt Dairy
While the plant-based meat market tends to get all the attention, as more consumers begin shifting towards plant-based and flexitarian diets, we’re set to see the rise of vegan cheese and dairy. Already seeing a major boost in sales in the!-->…
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Carbon-Neutral Snacks Are Coming To A Supermarket Shelf Near You – The Rise Of Climate Positive Food
From startups to big food companies, brands are now dishing out snacks that aren’t just marketed as delicious, but actually good for the planet. In a bid to keep up with the conscious consumerism trend, the latest thing to make its way to!-->…
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Cell-Based Meat To Reach Price Parity By 2025 & Grow To US$140B Market By 2030, Says New Report
While plant-based proteins are showing double-digit growth rates and are forecasted to continue to shape the alternative protein industry, so will the rise of cell-based meat. In a new report, experts predict that cell-based proteins could!-->…
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Sizzling Scene: 6 Ways The Filipino Plant-Based Scene Is Heating Up
As the plant-based wave continues to sweep across Asia, going mainstream in everywhere from South Korea to Thailand and Japan, the Philippines is no exception to the trend. While Filipino cuisine is often described as a meat-filled melange!-->…
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Gen Zs & Millennials Are Leading Alternative Protein Consumption, Data Shows
New data is showing that the main market for alternative meat products are younger consumers, who are citing health, animal welfare and sustainability as the key reasons why they’re turning their backs on conventional meat. These findings!-->…
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Forget Your CV: Lucy Dearing Got Her Dream Vegan Job By Doing THIS
Recessions, pandemics, robots taking over...Getting a job these days is not easy. Not to mention that millennials wants jobs with purpose and zillennials (AKA Gen Z) want to save the world with their career. And if you are vegan, it's even!-->…
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Meatless, Alcohol-Free & Flight-Shaming ‘Zillennials’ Will Take Over The World, Report Says
Gen Zs or “Zillennials” are on track to overtake the famous millennial cohort and are set to transform the way business and investing is done with their flight-shaming, plant-based and zero-alcohol habits. Analysts in a new Bank of America!-->…
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From Singapore To Spain: Deliveroo Sees Double Digit Growth In Vegan Orders Globally, Over 100% In Hong Kong & U.K.
Deliveroo, one of the world’s biggest food delivery platforms, has just revealed its latest statistics that show a massive surge in plant-based food orders. In the last twelve months alone, the platform has seen vegan orders increase by a!-->…
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Global Plant-Based Meat Market To Be Worth US$35 Billion By 2027 Due To Rising Health Concerns
The global plant-based meat market is set to reach over US$35 billion by 2027, a new study finds, citing increasing health awareness as the key motivator behind the growth. Other factors that will drive the plant-based meat trend include!-->…
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Global Mental Wellness Economy Now Worth US$120 Billion, New Report Finds
New research has found that the global mental wellness economy has ballooned to a market worth more than US$120 billion, driven by growing consumer spending in four main segments including sleep, brain-boosting nutraceuticals,!-->…
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Ocean Fish Stocks To Plummet As People Quit Meat & Choose Seafood Instead
As more people begin to lower their meat consumption, many are choosing to eat fish instead – a trend that will alarmingly speed up the rate at which our oceans will be completely depleted. Current projections say that the world’s stocks!-->…
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Plant-Based Beef Market To Hit US$16 Billion By 2030
The plant-based beef segment alone could grow to over US$16 billion by 2030, new research says, citing shifting consumer habits in younger generations and the flexitarian trend as the primary factors. It also highlights the rising!-->…
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Europe: Over 20% Now Flexitarian & Number Of Vegans Doubles, According To New Study
Further evidence of the unstoppable flexitarian trend and shift towards plant-based eating, a new consumer study in Europe has found that nearly a quarter of the population in the region are now actively reducing their meat intake.!-->…
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92% Of First-Time Buyers Will Keep Purchasing Plant-Based Meat, New Pandemic Data Shows
Recent data shows that a whopping 92% of people in the U.S. who bought plant-based meat for the first time during the Covid-19 pandemic plan on continuing to do so in the future, with the main drivers being health, food safety and!-->…
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