Consumer Trends & Insights

Beyond Meat has added four new flavours to its plant-based protein drinks range, Beyond Immerse, whose initial drop sold out within days. Just a month after its surprise foray into the beverage category, plant-based pioneer Beyond Meat…
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Bonvivant Cocktail Bistro, a one-Michelin-starred restaurant in Berlin, has ditched dairy and eggs from its brunch offerings, completing its transition to a fully vegan menu. Plant-based haute cuisine is on fire, as more and more of the…
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Cultivated meat is still referred to by an array of names, from 'lab-grown' to 'cell-cultured' – a new poll spotlights the most appealing way to describe it to consumers. In a country with more regulatory approvals and more bans for…
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A group of 20 food companies are imploring the EU to reject a proposal that would prohibit plant-based products from using meat-like terms on their packaging, ahead of a vote next month. Beyond Meat, Quorn, The Vegetarian Butcher, Linda…
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People are three times more likely to choose oat milk in their coffee drinks when it is offered as the default option, lowering emissions by 25-34%. Changing a café's default milk option from dairy to oat can increase the latter's…
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As a category, blended meat matured in 2025, and supermarkets led the way. Can the climate crisis, inflation, and health concerns bring more consumers to this format this year? With meat prices and the demand for protein simultaneously…
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Plant-based giant Beyond Meat has diversified past food for the first time, launching a line of clear protein drinks called Beyond Immerse to support gut and muscle health. Ethan Brown wasn't kidding. It was in July last year when…
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Young men's meat consumption is rising faster than any other age group in the UK. Still, Gen Z remains the most likely demographic to follow a vegan or vegetarian diet. The UK has long been a trailblazer in the meat-free movement. It…
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Meat Free Made Easy, a UK campaign to help people eat less meat, has launched a new platform that leverages collaborative marketing to attract more people to the plant-based sector. Months after bringing together more than 50 food…
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A majority of people in Germany are in favour of a lower VAT rate on plant-based milk, which is bought by nearly half of the country's consumers now. People in Europe's largest plant-based market want its government to level the playing…
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New data shows surging demand for plant-based food in Canada, but prices remain both an opportunity and a challenge for companies in this space. More than half of Canadians are looking to increase the amount of plant-based food they…
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The US leads the world in the number of alternative protein producers, but countries in Asia-Pacific show strong consumption and availability trends for plant-based food. Despite the negative media coverage, in the eyes of consumers,…
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Two new surveys highlight the growing consumer acceptance of alternative pet food, with cultivated meat particularly piquing their interest. It has been a year when sustainable pet food truly found its footing. People in the UK were…
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It has been a big year for China's future food economy – here are the 10 trends that defined the country's alternative proteins space in 2025. From regulatory wins and public investment to patent filing and a restaurant boom, China's…
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The Beatles star Sir Paul McCartney has joined eight UK politicians to call on the EU to drop its proposed ban on the use of meat-like terms on plant-based products. Sir Paul McCartney has become the latest public figure to voice their…
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A new survey reveals that 36% of Brits support the development of precision-fermented foods, while 40% are unsure, and marketing experts say the industry must get ahead of misinformation. Public interest in precision fermentation has…
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Danone has announced the launch of Silk Protein, a range of plant-based milks with 13g of complete protein and 3g of fibre per serving. Protein and fibre are very much at the heart of consumers' food decisions today, and one of the…
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Most Americans believe ultra-processed foods are a significant threat to public health and are trying to avoid them, a new survey has shown. Ultra-processed foods (UPFs) "manipulate" consumers by creating a sense of disconnection…
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With seasonal lookbooks and a flavour trend report that feels like it came from the fashion industry, Oatly is courting Gen Z to take its oat milk to newer heights. Here's an exclusive peek behind its strategy. Fashion, flavour and…
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Over nine in 10 Singaporeans say they'd replace a portion of their meat with blended proteins, with one product outperforming 100% chicken mince on taste. Combining meat with plants in a best-of-both-worlds approach is gaining favour in…
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A majority of Americans agree that students should have access to plant-based meals and non-dairy milk in school lunches, aligning with a bipartisan bill in the Senate. School students should be able to drink soy milk in their lunches…
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