gen z

A new study, conducted by Veylinx, has revealed consumer insights critical to the growth of the alternative protein sector. A key takeaway for brands looking to entice new customers is confirmation that price and taste are bigger drivers…
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Nearly half of Millennials and Gen-Z say they're not planning for retirement as issues like climate change threaten their future, according to a new study from Fidelity Investments. Forty-five percent of young people between the ages of…
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Two-thirds of Gen Z believe that food production needs to be more sustainable. The findings have been revealed in an EIT Food-commissioned study. More than 2,000 individuals were polled, each being aged between 18-24. Participants were…
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Born after 1996, Gen Z are eating vegan meat, ditching plastic and joining climate protests. Now, they are launching climate careers too.
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By: Mary Retta Watching An Inconvenient Truth in your middle-school science class. Hearing Greta Thunberg’s calls to join weekly school strikes. Driving away from smouldering wildfires engulfing dry California hillsides. These are…
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Millennials and Gen Zs are well known for their climate activism, from participating in high-profile Extinction Rebellion protests to leading global student strikes. Now, the younger generation are using the popular social media platform…
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Generation Alpha - comprised of children born from 2010 to 2025 - is the first generation to be born entirely within the 21st century. While some might instinctively label their legacy as the most technological-infused demographic to date,…
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