zero waste fashion

Recently, American denim brand Levi’s launched a new campaign 'Buy Better, Wear Longer' that features Jaden Smith, Xiye Bastida, Melati Wijsen, and Marcus Rashford among others, to raise awareness about the environmental impacts…
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French lingerie brand Chantelle has launched its new sustainable concept Chantelle One, unveiling the world’s first truly circular bra. Made from an innovative yarn that enables garments to be recycled in its entirety, each Chantelle One…
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Ralph Lauren has just unveiled 'Color on Demand', what the company describes as the world's first zero wastewater cotton dyeing system, a process that will recycle and reuse water from the textile dyeing process, in an effort to address…
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Style Theory, the Singapore-headquartered circular fashion platform, has just entered Hong Kong. Starting this month, Hong Kong residents can lease, sell and purchase designer garments and accessories from the platform’s curated selection…
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France has just banned companies from destroying leftover stock and returned items. Under the anti-waste law, which was recently passed by parliament in late January, luxury goods and designer brands, as well as those selling electrical…
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To ramp up the fight against waste, France’s Senate has just passed new legislation making the destruction of unsold items illegal, including non-food products like cosmetics and clothing. This bill is a major step up from previous laws…
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Global charity Oxfam has recently launched their #SecondHandSeptember campaign, calling on people to join the pledge to say no to new clothing for 30 days. Having been reusing and reselling clothes since 1948, the NGO has declared that…
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Environmental charity pioneer Redress, who can be credited with launching the sustainable fashion movement in Asia over ten years ago, recently presented the 2019 Redress Design Award Show, the ninth edition of what has become the world’s…
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Hong Kong preloved online consignment platform HULA has found a permanent home in Wong Chuk Hang with the opening of the city's first warehouse dedicated to upscale & luxury secondhand fashion. Spanning a massive 3,500 square feet, the…
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Coconut leather is the latest eco fabric to hit the fashion scene for sustainable leather alternatives. India-based startup, Malai, have developed bacterial cellulose grown from leftover coconut water and successfully converted the…
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If sustainability is important in deciding what you don on a daily basis, Hong Kong-based brand A.C.F Clothing is the ethical label you need to know about. On the surface, there is nothing about the line's stylish pieces that screams basic…
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Our addiction to fast fashion is causing a global environmental crisis. Over 15 million tons of clothes are thrown into landfills each year in the United States alone. Globally the number is far larger (and very hard to track). Most cheap…
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When actress Emma Watson launched her Instagram account, The Press Tour, for the sole purpose of highlighting ethical, sustainable fashion while promoting Beauty and the Beast, it was wonderful seeing someone with such clout shine a light…
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As humans, we make choices every single day that matter so much more than it may seem. Your life today is a result of a cumulative series of decisions you made yesterday. Collectively, as a race, we have made decisions - good and bad -…
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Being a mom is one thing. Being a mom while making the world a better place by sparing landfills from mountains of used baby clothes and products is a whole other thing and it's nothing short of amazing. Supermom Sarah Garner tells us about…
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Mark our words, Noella Tapasu Koy is going to change the face of sustainable fashion. We were left in awe of her incredible talent whilst attending the Eco Chic Awards 2014/15 earlier this year. Her finalist collection blew us away and we…
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